Dickey's Barbecue Pit

Dickey's Hosts Events in Minnesota to Celebrate Growth

Dickey's Barbecue Pit is celebrating its explosive growth in Minnesota by hosting special events across the state. Currently, Minnesota is the fastest growing market for the world's largest barbecue chain, with 15 stores open and two more set to open this year.

Dickey's Rolls Out New Barbecue Honey Ham

Dickey's Barbecue, the largest barbecue franchise in the country, has rolled out a new lean, spiral cut ham that is glazed to perfection with a combination of sweet golden honey and Dickey's signature hickory smoke.

"We really took our time perfecting the ham recipe before we introduced it to our customers," says Roland Dickey, Jr., president of Dickey's Barbecue Restaurants. "Customers want flavor and our new Barbecue Honey Ham really delivers. It fits in perfectly with our core menu and also offers something new and exciting to our customers."

Amid Economic Uncertainty, Dickey's Continues Expanding

While the national economy is in recovery mode, Dickey’s Barbecue is accelerating growth. 

With the pedal to the metal, the world’s largest barbecue chain is actively seeking energetic and talented potential employees to take the company to the next level. 

“We are in the enviable position of growing our brand when so many talented folks are looking for new challenges,” says Roland Dickey, Jr., president of Dickey’s Barbecue Restaurants, Inc. “Dickey’s Barbecue is a time-tested brand and now is an ideal time to join our growing team.”

Dickey's Barbecue Catering Hotline Hits Record Sales

Not many 1-year-olds make $2.6 million. 

But, after just one year, the national catering hotline for Dickey's Barbecue hit that sales mark with a 58 percent year-over-year sales increase.

The hotline, 1-866-BARBECUE, continues to break monthly sales records, making Dickey's the No. 1 barbecue catering service in the nation.

Staying True to Your Roots

“Growth has killed many brands.”

Those words, from Corner Bakery Café’s CEO Mike Hislop, sum up a problem that several quick-serve CEOs face: Expanding a business is a natural desire for most executives, but growing it beyond one or two stores without compromising its authentic, personable branding often proves to be difficult.

But some CEOs, including Hislop, have figured out how to balance growth with a consistent, brand-wide personality.

Charity, Brand are Ties that Bind

Quick serves find that charitable efforts are a good opportunity to build the brand, too.

Firehouse Subs raised $350,000 at last year's tennis tournament.
Firehouse Subs raised $350,000 at last year's Men’s Doubles Tennis Tournament.

From May 18–20, Firehouse Subs hosted the annual Firehouse Subs Men’s Doubles Tennis Tournament, which featured hot subs, face painting and bounce houses for children, and tennis matches played by nationally ranked players.

The tournament is an integral part of the Firehouse Subs Public Safety Foundation, which was created in the aftermath of Hurricane Katrina and helps equip, educate, and fund public safety entities—a mission close to the heart of the brand’s founders, who were firemen.

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