Dickey's Barbecue Pit
“Growth has killed many brands.”
Those words, from Corner Bakery Café’s CEO Mike Hislop, sum up a problem that several quick-serve CEOs face: Expanding a business is a natural desire for most executives, but growing it beyond one or two stores without compromising its authentic, personable branding often proves to be difficult.
But some CEOs, including Hislop, have figured out how to balance growth with a consistent, brand-wide personality.
From May 18–20, Firehouse Subs hosted the annual Firehouse Subs Men’s Doubles Tennis Tournament, which featured hot subs, face painting and bounce houses for children, and tennis matches played by nationally ranked players.
The tournament is an integral part of the Firehouse Subs Public Safety Foundation, which was created in the aftermath of Hurricane Katrina and helps equip, educate, and fund public safety entities—a mission close to the heart of the brand’s founders, who were firemen.
Dickey's Barbecue is pleased to announce it has made G.I. Jobs magazine's Military Friendly Franchise list for 2012.
"We are honored to be ranked on this list,” says Roland Dickey Jr., president. “Our veterans provide a tremendous service to our country and Dickey's is happy to help make the dream of owning their own restaurant business a reality. My grandfather, Travis Dickey Sr., opened our first barbecue restaurant in 1941 after his service in World War II."
Dickey's Barbecue Restaurants announced that Jamelyn Pulse of The Colony is the winner of its Pinterest contest, Smokin' Pin Wins. The world's largest barbecue franchise launched its Pinterest brand page earlier this year and fired up the contest asking Dickey's barbecue fanatics to post photos and recipes using any Dickey's meat or sides in a contest called "Smokin' Pin Wins."
Dickey's Barbecue is heading to Naugatuck. Franchise owners, Mark and Donna Ferrari, are excited to be bringing hickory smoked meats to their community.
"There isn't anything like Dickey's in the area," says Donna Ferrari.
"I know Naugatuck is ready to enjoy our authentic barbecue."
Dickey's Barbecue Restaurants announced company-wide environmentally conscious initiatives in honor of Earth Day 2012. Starting with its signature Big Yellow Cup, which has always been eco-friendly, Dickey's makes environmental contributions a company top priority.
"Everyone loves our souvenir Big Yellow Cup and we work hard to make sure that this household item is both high quality and recyclable," says Roland Dickey, Jr. president of Dickey's Barbecue Restaurants, Inc.
Dickey's Barbecue Pit announced today that as part of a strategic growth plan, it is seeking to expand in communities throughout Washington, Georgia, Wisconsin, Nevada, and Indiana. The world's largest barbecue franchise is actively looking for qualified franchisee candidates to grow the brand within these five states.
Dickey's Barbecue Pit is building momentum in Minnesota. Minnesota is Dickey's fastest growing market with 12 stores open and five more set to open in the coming months.
"We've only been in the Minnesota market for a short time period and have seen explosive growth and interest in our unique concept," says Roland Dickey,Jr., president of Dickey's Barbecue Restaurants. "No one does barbecue the way we do it and Minnesota has really embraced us."
Dickey's Barbecue has always been a family affair. Since 1941, the world's largest barbecue franchise has offered free kids' meals every Sunday and affordable family packs designed to bring the whole family together for dinner. The restaurant chain known for its lip smackin', rib ticklin', foot stompin' barbecue has a Lil' Wranglers menu that is both healthy and great tasting.