Quick-serve restaurants continue to aggressively promote high-quality ingredients in their ad campaigns. This past spring, national sandwich chain Arby’s broadcast a wordless 13-hour commercial in Duluth, Minnesota—as well as online—displaying its brisket cooking process to demonstrate the brand’s premium in-house smoking.
Picture this: You’re trying to decide where to go for dinner. You’re stuck between two new restaurants. One has a line out the door; the other looks deserted. Which do you choose?
Chances are, unless you’re in a rush, you pick the one with the line out the door. If that many people like it, it must be good, right? If everyone wants it, it has to have some merit. In fact, you almost need to try it.
This is social proof—the grown-up version of peer pressure and the core of FOMO (the fear of missing out).
Domino's Pizza, in conjunction with Nuance Communications, is launching voice ordering for its iPhone and Android apps.
“There will be a day when typing on keyboards or with thumbs on mobile devices will come to a close; we want to be the ones who continue to advance the technology experience – hand-in-hand with our customers,” says Patrick Doyle, Domino’s Pizza president and CEO. “Our mobile app users who are a part of this launch are truly helping set the foundation for the innovations of today, that will soon enough become the standards of tomorrow.”
Soccer players from around the world aren’t the only ones preparing for the big tournament. Delivery drivers and pizza makers—from Brazil to Australia and England to Japan—at Domino's Pizza are also gearing up for the rush of the soccer matches.
With new limited-service brands emerging at a rapid pace, consumers have more dining choices than ever, and their preferences are proving that established national concepts could learn a thing or two from these smaller, younger chains. According to a nationwide study on consumers’ favorite quick-service chains from Market Force Information, brands like Firehouse Subs, Qdoba, and Papa Murphy’s rank better for customer satisfaction compared to more established category players like Subway, Taco Bell, and Pizza Hut.
Domino's Pizzais taking the next step in technology innovation. The brand announced the release of its ordering app for iPad, which will put pizza at the center of everything, including updated food photography and a newly created, more realistic custom pizza builder.
“We couldn’t be more thrilled about bringing our Domino’s Pizza ordering app to iPad,” says Russell Weiner, Domino’s Pizza chief marketing officer. “This new app enhances our commitment of offering convenience to our customers wherever they are—and it looks so good, customers will get hungrier just looking at it.”
Domino's Pizza continues to show it is a player in the chicken business with its launch of the new Specialty Chicken, the latest innovation to an expanding menu. Domino’s will celebrate by giving away 25,000 orders of Specialty Chicken to select Facebook fans who enter on Domino’s Facebook brand page for a chance to win by the end of the day Monday, April 14.
Fast food gets a bad rap. The industry is actively cutting back on calories, sodium, trans fats, high fructose corn syrup, and other ingredient components that are detrimental to nutrition, but consumers and watchdogs alike are still quick to point fingers when the nation’s health woes come under debate.
Domino's Pizza is giving college basketball fans a special deal as they cheer on their favorite teams the first week of the month-long tournament games. Domino’s is offering 50 percent off all menu-priced pizza orders placed online for an entire week, running through Sunday, March 23.
Strategic creative agency Mint Advertising recently received a Gold ADDY Award from The Philadelphia Advertising Club for its 2014 holiday direct mail campaign. A Gold ADDY award represents the highest level of excellence, as judged by marketing and advertising professionals from across the U.S.
Mint also received a Silver Award for an integrated promotional campaign for Domino’s Pizza. Mint also received a Gold Award in the Self-Promotion, Direct Marketing/Specialty Items Category for “Mint Wine Bag Holiday Mailing” on behalf of Mint Advertising.