While many quick-serve companies turn to actors or celebrities to star in their marketing campaigns, some are finding just as much success by putting their chief executive in front of a camera. In fact, new research from TV analytics firm Ace Metrix shows that commercials featuring CEOs generally outperform those that do not.
Domino's is bringing its mobile ordering technology to Amazon's Kindle Fire with the release of the Domino's Pizza app into the Amazon Appstore for Android this week. This marks Domino's first appearance in the Amazon Appstore for Android and the company's first Android tablet app.
The app joins an already strong mobile ordering lineup that features apps for both the Apple iPhone and Android phones, along with a full-featured mobile ordering site at mobile.dominos.com.
Domino's Pizza is introducing Domino's Perfect Combo, a national bundle offer inspired by Hispanic customer feedback. This marks the first time Domino's has supported a bundle offer with a national Spanish-language TV campaign.
Domino's Perfect Combo includes two medium one-topping pizzas, a two-liter Coca-Cola product, a 16-piece order of Parmesan Bread Bites, and an eight-piece order of Cinna Stix.
Yesterday in Las Vegas, amidst 4,000 cheering Domino's Pizza spectators, Pali Grewal won the 2012 World's Fastest Pizza Maker title. Grewal, a Domino's franchise owner from the United Kingdom, made three large pizzas in an impressive 43.9 seconds. That's making one pizza in about 14 seconds!
Pali won $3,000 in prize money, a trophy, and the coveted title of Fastest Pizza Maker, presented by Domino's President and CEO, Patrick Doyle.
United Capital Business Lending, a national business lender specializing in franchise finance, announced today that it provided $1.57 million in financing to Domino’s Pizza owner, DFL Pizza, LLC.
United Capital refinanced 13 existing locations in Colorado and Wyoming.
Domino's Pizza is responding to the needs of choice consumers, today launching a gluten-free crust available in all of its nearly 5,000 U.S. stores and becoming the first national pizza delivery chain to offer such a product.
Domino’s Pizza consulted with the National Foundation for Celiac Awareness (NFCA) to ensure its products and team member training meet the standards of the foundation’s GREAT Kitchens Amber Designation.
In 2010, California Tortilla president Bob Phillips and other company leaders engaged in a spirited debate on whether the fast-casual chain should continue piping 1980s rock music into its eateries. Though tunes from bands such as Duran Duran and Journey had been characteristic of California Tortilla’s quirky, offbeat vibe since its 1995 founding, executives wondered if that dining soundtrack remained relevant.
They didn’t know then that the meeting would become a critical turning point in California Tortilla’s history.
In today’s social media–driven world, customers have come to expect to have their voices heard quickly. And many quick-service operators are taking advantage of this by breaking away from outdated market research tactics like focus groups and surveys and utilizing technology to solicit valuable customer feedback.
Domino's Pizza continues growing and developing its Domino's Smart Slice school lunch program, which meets the revised USDA nutrition standards for school lunch.
The program has nearly tripled the number of participating schools in the past year.
Domino's Smart Slice, when topped with lite mozzarella cheese, meets the USDA school lunch nutrition standards for calories, fat, and sodium – with each slice featuring four grams of fiber, 24 grams of whole grains, and an excellent source of calcium.
Domino's Pizza is pushing the boundaries of the industry's advertising and is doing something it never would have imagined: telling customers "no."
A national campaign beginning today light-heartedly demonstrates the confidence Domino's has in its Artisan Pizza recipes, and the importance of showing customers how special these four pizzas are, while debuting the latest flavor to its Artisan lineup: Chicken & Bacon Carbonara.
The Chicken & Bacon Carbonara is the first of Domino's Artisan Pizzas to feature either topping.