Domino's

Domino’s Revives Mascot in Facebook Competition

Domino's Pizza will no longer "Avoid the NOID" – and plans to pay homage to its iconic former mascot, for one week only, by launching The NOID's Super Pizza Shootout game on Facebook.

Consumers who "like" Domino's at facebook.com/dominos and play the massively social arcade game have a chance to win one of 10,080 free pizza gift cards, given out each minute to the highest round score. The NOID's Super Pizza Shootout game makes its debut on Facebook today and will last through August 15.

Domino’s Posts Customer Comments in Times Square

Domino's Pizza is launching a new campaign continuing its focus on accountability and customer feedback, daring the 500,000 people who pass through Times Square every day to take notice.

Beginning Tuesday, Domino's began posting recent direct customer feedback from its online ordering Domino's Tracker, offering many consumers the opportunity to have their responses – good, bad, or neutral – posted in one of the busiest areas within the largest media market in North America.

Succeeding in a Vanishing Market

Route 2 in West Virginia rolls south along the slow-moving Ohio River, bobbing up and down above the river’s bank and along the slopes of the foothills of the Appalachian Mountains. Houses are few and far between, dotting the long stretches between quiet industrial river towns, and each of the few roadside businesses looks like it might have closed decades ago.

NRD Buys Out Florida Domino's Franchises

Atlanta-based NRD Holdings, LLC (NRD), one of the country’s largest operators and developers of franchised quick service restaurants, recently purchased 23 Domino’s Pizza units–17 in Jacksonville and six in Orlando. 

With this acquisition, the company is now among the top 25 largest Domino’s franchisees in the U.S.  The Domino’s acquisition is the company’s first foray into the Florida market and adds to NRD’s existing multi-brand staple of restaurants, which also includes Popeyes in Atlanta and Checkers/Rally’s restaurants in Los Angeles, Phoenix, and Atlanta.  

Domino's Awards Unified Brand's Teamwork

Unified Brands announced that its Randell brand was honored with the 2010 Teamwork Award at this year’s Domino’s Supply Partner Summit, which recently took place in Plymouth, Michigan.

According to Domino’s, “Randell has been an outstanding business partner to our equipment & supply division for over a decade.”

Domino’s also says that Randell met its vital menu and item expansion challenge last year by developing a new make-table and taking the initiative to help Domino’s grow its business internationally.

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent between 2010 and 2011, to a score of 79 out of 100.

The full-service industry, meanwhile, increased only 1.2 percent to a score of 82.

Tap Your Way to Domino's Pizza

Domino's Pizza announced that its Domino's App for iPhone and iPod touch is now available on the App Store. The app gives users the ability to order from Domino's with just a few taps of the screen.

The Domino's App gives customers instant access to the full Domino's menu, as well as local and national coupons. Users can also search for the closest Domino's location and can utilize the fan-favorite Pizza Tracker to follow the stages of their order, from the oven to their door.

Combating the Seasonal Swing

In markets driven by tourist seasons, customers tend to dwindle to a trickle in the off-season but swarm like locusts in the peak season. Such markets force quick-serve operators to construct a strategy that ensures thriving store operations amid wild swings in demand.

Ervin Hernandez, a Miami-area marketing leader for Domino’s Pizza, says operating in a seasonal market is a numbers game. “Permanent population is a key ingredient to maintain a profitable brand,” he says. “Anything over 16,000 permanent residents should give you enough customers to sustain a profitable store.”

Leveraging Franchisee Diversity

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.

The Coast is Clear

There is a constant murmur during the July 27, 2010, Congressional hearing before the Committee on Energy and Commerce. As politicians shuffle in and out from their burgundy leather seats, Ken Feinberg, made famous for distributing insurance claims to 9/11 victims and their families, stays still, hunched over the tabletop microphone in front of him.

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