Interactive television, or iTV, might not be the next big thing in restaurant advertising. But with TV technology continuing to evolve and incorporate greater interactivity, it might be the next big thing after the next big thing—especially considering that the technology seems uniquely suited to restaurants.
Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real employees in a brand’s advertising can be a tricky proposition.
Domino's Pizza named Richard L. Federico to its Board of Directors, effective at today's company board meeting.
Federico, 56, is chairman and co-CEO of P.F. Chang's China Bistro Inc. He joined the company in 1996, and is responsible for the strategic growth and development of P.F. Chang's China Bistro, as well as the company's fast-casual concept, Pei Wei Asian Diner. P.F. Chang's China Bistro, founded in Scottsdale, Arizona, in 1993, operates 197 Bistros and 166 Pei Wei's, which generated revenues of $1.2 billion in 2010.
After a year and a half spent reinventing and marketing a new pizza recipe, Domino’s announced that it has revamped its chicken offerings and will sell them with the same dose of transparency that made its new pizza a big success.
Domino’s spokesman Chris Brandon says the company’s new boneless chicken and wings products are “the next chapter for us in this overall reinvention story that we’ve created.”
Domino's Pizza announced that it has refranchised its 26 Minneapolis-based, company-owned stores to a local owner-operator.
With the acquisition, franchisee Bill Graves' company, Ultimate Challenge, becomes the third-largest U.S. Domino's Pizza franchise, operating 73 stores in six states.
Domino's Pizza is counting down to kickoff this weekend and training hard to handle a rush in orders. This Sunday’s game marks the busiest day of the year for Domino’s, as football fans gather to enjoy the competition with pizza, pasta, and wings—a sure win in households nationwide.
As the Green Bay and Pittsburgh football teams get ready for their biggest Sunday of the season, the Domino's team anticipates delivering more than 9 million pizza slices nationwide on game day.
Domino's Pizza raised more than $2.7 million for St. Jude Children's Research Hospital during the 2010 Thanks and Giving campaign. This marks the largest single charitable donation in the company's 50-year history.
Domino's Pizza opened its first store in Bulgaria, with the promise of hot pizza for the residents of Sofia.
The master franchisee for Bulgaria is Anatron Food Services, who also serves as the master franchisee for Domino's Pizza in Greece and Cyprus.
Domino’s Pizza is striving to be a part of the solution when it comes to promoting healthy, active lifestyles for young people—highlighted by the launch of its Domino’s Smart Slice school lunch pizza.
Domino’s Smart Slice is a white whole-wheat, reduced fat, and reduced sodium pizza that is baked fresh and delivered to schools. Domino’s Smart Slice is already being served in more than 120 school districts, and Domino’s plans to double that number within the next year.
It wasn’t so long ago that restaurants kept their books with paper and pencil, advertised mainly in print and on television, and offered coupons that existed in actual tangible newspapers. But advances in various technologies, from POS monitors to the Internet to mobile devices, have changed all of that.
Restaurants are finding the pace of technological change both dizzying and promising. One burgeoning innovation that may further change the way restaurants do business, particularly when it comes to delivery and the mobile food business, is the electric vehicle (ev).