Domino's

Leveraging Franchisee Diversity

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.

The Coast is Clear

There is a constant murmur during the July 27, 2010, Congressional hearing before the Committee on Energy and Commerce. As politicians shuffle in and out from their burgundy leather seats, Ken Feinberg, made famous for distributing insurance claims to 9/11 victims and their families, stays still, hunched over the tabletop microphone in front of him.

Domino's Pizza Bracket Determines Pizza Champion

Domino's Pizza, the Official Pizza of NCAA March Madness, will give fans a chance to follow the advancements, the upsets, the final four, and an eventual champion – pizza champion, that is.

Domino's is celebrating National Bracket Day by launching its Domino's Pizza Bracket on Facebook, as well as a special Domino's NCAA March Madness Pizza Tracker.

As March Madness Begins, Domino’s Signs NCAA Deal

Domino's Pizza is now the “Official Pizza of the NCAA” and several of its 23 national championships. Domino’s is joining forces with NCAA Corporate Champion Coca-Cola, the “Official Fan Refreshment of the NCAA”; Turner Sports; and CBS Sports in a multiyear partnership. This marks the first time Domino’s has partnered nationally with collegiate athletics, and the first national sports marketing sponsorship for the company since 2007.

The Fall of Pizza

What’s happened to pizza’s major players?

In 2000, the QSR 50 Report, this magazine’s annual ranking of the nation’s top quick-service brands, showed a robust American appetite for pizza, a category trailing only burger joints in representation. With pizza chains claiming four of the list’s top 15 slots and 12 of the top 50, the segment seemed poised to maintain its spot as a 21st century quick-service staple.

Coupons on TV?

Interactive television, or iTV, might not be the next big thing in restaurant advertising. But with TV technology continuing to evolve and incorporate greater interactivity, it might be the next big thing after the next big thing—especially considering that the technology seems uniquely suited to restaurants.

Who's the Face of Your Brand?

Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real employees in a brand’s advertising can be a tricky proposition.

P.F. Chang's Chairman Joins Domino's Board of Directors

Domino's Pizza named Richard L. Federico to its Board of Directors, effective at today's company board meeting.

Federico, 56, is chairman and co-CEO of P.F. Chang's China Bistro Inc. He joined the company in 1996, and is responsible for the strategic growth and development of P.F. Chang's China Bistro, as well as the company's fast-casual concept, Pei Wei Asian Diner. P.F. Chang's China Bistro, founded in Scottsdale, Arizona, in 1993, operates 197 Bistros and 166 Pei Wei's, which generated revenues of $1.2 billion in 2010.

With New Pizza Under Its Belt, Domino's Turns to Chicken

After a year and a half spent reinventing and marketing a new pizza recipe, Domino’s announced that it has revamped its chicken offerings and will sell them with the same dose of transparency that made its new pizza a big success.

Domino’s spokesman Chris Brandon says the company’s new boneless chicken and wings products are “the next chapter for us in this overall reinvention story that we’ve created.”

Pages