New advertising from Donatos features the experiences around sharing pizza in an integrated campaign created by Fechtor Advertising. “Every piece is important” is the new tagline for the advertising being introduced system-wide by Donatos starting March 30, 2015.
Health continues to be the driving trend for menu development and product innovation in the limited-service restaurant space—and that’s not changing any time soon.
At this year’s National Restaurant Association’s (NRA) Restaurant, Hotel-Motel Show, Jane Grote Abell, founder and chairman of Donatos Pizza; Susan Shields, CIO of Jamba Juice; and Greg Dollarhyde, CEO of Veggie Grill, joined moderator Aaron Noveshen, president of The Culinary Edge, in a discussion on winning consumers through menu innovation.
Tom Krouse, president and chief executive officer of Donatos Pizza, announced the appointment of Thomas G. Pendrey as chief operating officer for the Columbus, Ohio–based pizza chain. Pendrey brings over 20 years of senior level experience in the areas of strategic planning, operations, financial management, sales and marketing, and production optimization to Donatos.