This week marks the one-year anniversary of the launch of Dunkin' Donuts' DD Perks Rewards program, offering guests nationwide points toward free Dunkin' Donuts beverages for every visit they make at participating Dunkin' Donuts locations. To celebrate the program's first anniversary, this week Dunkin' Donuts has a special present for its loyal guests, offering all DD Perks members an extra perk of 200 points, good for a free, any-size beverage of their choice, with any purchase. This special anniversary offer is available through February 1.
This Valentine’s Day, Dunkin’ Donuts is putting a little extra “heart” into its menu by introducing the brand’s seasonal lineup of treats. Just in time for the Valentine’s Day, Dunkin’ Donuts is bringing back two varieties of heart-shaped donuts, Cookie Dough and Brownie Batter, while introducing special new White Chocolate Raspberry Coffee and Lattes.
Dunkin’ Brands Group Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, announced that in 2014 its U.S. franchisees opened a total of 422 net new Dunkin’ Donuts and Baskin-Robbins, once again making Dunkin’ Brands one of the fastest growing companies by unit count in the quick-service restaurant industry.
Dunkin’ Donuts announced that it signed the largest development agreement in the company’s history with the goal of expanding Dunkin’ Donuts in China. The company entered into a long-term master franchise agreement in which Golden Cup Pte. Ltd., a joint venture between Jollibee Worldwide Pte Ltd. and Jasmine Asset Holding Ltd., a wholly owned subsidiary of RRJ Capital Master Fund II L.P. (RRJ), will serve as the franchisee and plans to open and operate more than 1,400 Dunkin’ Donuts restaurants across China over the next 20 years.
Dunkin’ Donuts announced that it signed a franchise agreement with the Mexican subsidiary of Sizzling Platter LLC, a Dunkin’ Donuts franchisee in the U.S., to begin developing Dunkin’ Donuts restaurants throughout Mexico. The leaders of the franchise group have a proved track record of success in the retail and restaurant industries both in Mexico and the U.S. The franchise agreement calls for the development of more than 100 Dunkin’ Donuts restaurants in the Distrito Federal, as well as the states of Hidalgo, México, Morelos, Jalisco, and Querétaro, over the coming years.
Dunkin’ Donuts announced that more than 4.6 million Croissant Donuts, croissant rings glazed like a doughnut, have been sold nationwide since the introduction of this limited-time offer in November. The positive response from guests has made the Croissant Donut one of the most popular limited-time bakery items in recent brand history. Additionally, Dunkin’ Donuts is extending the availability of the Croissant Donut into 2015 at participating Dunkin’ Donuts restaurants throughout the country due to the popular demand.
Dunkin’ Donuts announced the signing of multiunit store development agreements with two franchise groups to develop four new restaurants in Colorado over the next several years.
The two franchise groups and their development plans include new franchisee Brian “Gib” Long, who is the brand’s first franchisee in the Western Slope of Colorado with plans to develop two restaurants. His first restaurant is planned to open in 2015, and the second within the next several years.
Dunkin’ Donuts announced the launch of DD Green, a green building certification program designed to help franchisees build sustainable, energy-efficient restaurants. In conjunction with the announcement, the company is celebrating the grand opening of a DD Green certified Dunkin’ Donuts restaurant at 5560 E. 7th Street in Long Beach, California. Dunkin’ Donuts will work with franchisees and construction managers to build 100 new Dunkin’ Donuts restaurants DD Green certified by the end of 2016.
It’s that time of year. Time to look back and reflect upon the brand developments in quick service from the past year—from the surprising to the exciting and the defining—that seemed most important. Innovation and growth are a couple of the common themes among the top fast-food brand stories of 2014.
Vik Patel is a man driven by two different business passions: the fast breakfast fare of Dunkin’ Donuts and the upscale bar atmosphere of craft-beer emporium The Brass Tap Bar & Grill. Through his Purple Square Management company, Patel oversees 22 Dunkin’ units and, now, his first Brass Tap unit in Oldsmar, Florida.