Dunkin' Donuts

Breakfast Gets Big at Dunkin'

 

Dunkin' Donuts today introduced the new Big 'N Toasty Breakfast Sandwich, the brand's biggest breakfast sandwich to date.

The Big 'N Toasty Breakfast Sandwich features two peppered fried eggs, four slices of cherrywood smoked bacon, and a slice of American cheese, all packed between two thick slices of Texas toast. The Big 'N Toasty Breakfast Sandwich is Dunkin' Donuts' first breakfast sandwich to feature Texas toast.

Report: Keep It Simple, Like Subway

Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.

The Global Brand Simplicity Index from strategic branding firm Siegel+Gale gauged more than 6,000 consumers’ opinions of what brands made their lives simpler. In the U.S., five quick-serve brands cracked the top 10: Subway at No. 2, McDonald’s at No. 3, Dunkin’ Donuts at No. 4, Burger King at No. 5, and Starbucks at No. 9.

Netflix was the top overall brand in the U.S.

What's Brewing for Dunkin'? Single-Serve Portions

Dunkin' Donuts is teaming up with Green Mountain Coffee Roasters (GMCR), a leader in specialty coffee and coffee makers, on a promotion, manufacturing and distribution agreement that will make Dunkin’ Donuts coffee available in single-serve K-Cup portion packs for use with Keurig Single-Cup Brewers.

Beginning this summer, Dunkin’ Donuts will offer 14-count boxes of authentic Dunkin’ Donuts coffee in single-serve K-Cup portion packs exclusively at participating Dunkin’ Donuts restaurants in the U.S. and Canada.

Dunkin’ Open for Franchising in San Antonio, Green Bay

Dunkin' Donuts is seeking to expand its presence into San Antonio, Texas and Green Bay, Wisconsin.

Dunkin' Donuts' development throughout San Antonio and Green Bay is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the leading coffee and bakery chain's growth.

To help fuel growth in the areas, special development incentives are available which include reduced royalty fees for three years and an extra $10,000 in local store marketing for stores that open on time.

Fast Food By Candlelight

Brands aim for a Valentine’s Day she’ll never forget.

With Super Bowl XLV in the books and the Packers heading back to Green Bay victorious, marketing directors everywhere are turning their attention to another winter milestone: Valentine’s Day.

From special products to ridiculous deliveries, a number of quick serves are rolling out promotional campaigns to drum up business for the Day of Love.

Pinkberry, the Los Angeles–based frozen yogurt concept, launched a promotion last week that offers to send a gift on behalf of one Pinkberry customer to another in the form of a “Swirly Gram.”

Dunkin’ Donuts Expands in Chicago

Dunkin’ Donuts announced the signing of a multi-unit store development agreement with Sam Patel for two restaurants in Chicago. Both restaurants will contain Dunkin' Donuts and Baskin-Robbins.

The first restaurant opened in December 2010 at the University of Illinois at Chicago, and the second location will open this year on the south side of Chicago. 

Patel has been a Dunkin’ Donuts franchisee since 2009 and owns another restaurant in Dolton, Illinois. 

Three Florida Markets Targeted for Dunkin’ Donuts’ Growth

Dunkin’ Donuts announced it has signed agreements with four franchisees to develop 16 new restaurants in the Florida markets of Tampa, Orlando, and Tallahassee over the next several years. Dunkin’ Donuts development throughout Florida is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the leading coffee and bakery chain’s growth.


Locations targeted for development include the following:

Dunkin' Wants to Know: What Are You Drinkin'?

Dunkin' Donuts launched a new multimillion-dollar integrated advertising and marketing campaign that celebrates its guests’ dedication and passion for Dunkin’ Donuts coffee. The campaign features “everyday Joes” and is anchored by a simple question—“What are you drinkin’?”—and answer—“I’m drinkin’ Dunkin’.” The campaign will be integrated across television, radio, out-of-home, and online advertising, as well as social media, public relations, and in-restaurant activities to ensure all consumers are engaged on as many touch points as possible.  

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