Adam Goldman entered the Dunkin’ Donuts system in 2010, purchasing a pair of stores in Paterson, New Jersey, that included a forgotten downtown spot.
With an entrepreneurial spirit, Goldman raised the downtown unit’s prospects with an unrelenting focus on fresh product and high-level customer service. Today, Goldman’s shop is enjoying its second consecutive year of double-digit sales growth.
The 45-year-old former IBM executive discusses his store’s turnaround.
What immediate changes did you make?