Edible Arrangements

Edible Arrangement Readies for Corporate Staff Expansion

While the economy continues to take baby steps toward recovery, it’s full speed ahead when it comes to growth at Edible Arrangements International. 

The handcrafted fresh fruit arrangements brand has expanded its corporate staff to more than 150, with the addition of 42 new employees in 2012 and 12 more in the first two months of 2013.

Overall, Edible Arrangements plans to hire an additional 75 corporate employees this year.

Edible Arrangements Launches 'Hero’s Welcome' for Veterans

Edible Arrangements CEO Tariq Farid announces a major contribution to the International Franchise Association’s (IFA) VetFran program and the launch of “Hero’s Welcome,” a nationwide initiative designed to help veterans become business owners and re-enter the workforce.

Edible Arrangements Pushes Forward on 2012 Momentum

The opening of its 1,000th location, a new advertising campaign, new franchise agreements representing 105 stores, and expansion of the corporate headquarters were just a few of the reasons Edible Arrangements International enjoyed 2012, one of its sweetest years ever.

Edible Arrangements Recognizes Best of the Best

Edible Arrangements, the pioneer and leader in handcrafted fresh-fruit arrangements, recently recognized exemplary members of the corporate team for their contributions to a banner 2012 that included the opening of the company’s 1,000th location.

Amy Wietmarschen, project manager in the operations department, received the highest honor, the Pineapple Super Star Award, in recognition of her commitment to the brand, franchisees, and customers. She also was presented with a new Toyota.

Edible Arrangements Receives "Inc." Mag's Hire Power Award

Edible Arrangements International, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, has been named one of Connecticut's Top 5 companies in Inc.'s first Hire Power Awards. 

The new award recognizes private businesses that have led the way in creating American jobs from 2008-2011.

What Sandy Taught Us

Operators reflect on how disaster preparation should change after the storm.

Hurricane Sandys destruction taught business operators important lessons.
ThinkStock.com

It’s been a month and a half since Hurricane Sandy wreaked havoc on parts of the East Coast. The storm caused an estimated $62 billion in damage, with about $10–$20 billion of insured losses, according to Eqecat Inc., a provider of catastrophic risk models.

As many restaurant operators in the affected areas slowly clean up and reopen for business, many are realizing the importance of disaster-recovery plans that could have helped them prepare for the storm.

Edible Arrangements Operator Raises Funds for MS

How far would you walk to help out a family member? If you are Nick D’Alleva, a Boston-based Edible Arrangements franchisee, 50 miles is not too far to go if means getting closer to a cure for multiple sclerosis (MS), a disease that has stricken two of his family members.

D’Alleva joined other relatives recently for the three-day MS Challenge Walk through the streets of Cape Cod, Massachusetts, to help raise funds toward finding a cure for MS. It was just the latest effort in what has become a personal and professional crusade for the franchisee.

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