Edible Arrangements

Edible Arrangements Honors Riyadh Franchisee

Edible Arrangements founder and CEO Tariq Farid recently honored Riyadh entrepreneur Nourah Al-Rossais as the “International Franchisee of the Year” at the franchise’s seventh International Convention in Orlando, Florida.

“As soon as I met her, I knew she was the perfect person to introduce Saudi Arabia to Edible Arrangements,” Farid said to the more than 700 franchisees, managers, and vendors attending the convention.

Edible Arrangements Celebrates 500,000 Fans Milestone

Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced that it has reached 500,000 Facebook “fans.”

To celebrate, Edible Arrangements will be launching a series of online and in-store promotions on September 17th, all timed to coincide with hitting the Facebook milestone and the launch of a fresh, new Edible Arrangements product.

The Handheld Quick Serve

Edible Arrangements helps franchisees run units from their smartphones.

CEO Tariq Farid is helping franchisees streamline management of their units.
CEO Tariq Farid is helping franchisees streamline management of their units with a new app.

It seems one quick-serve company may have found a way to beat the age-old challenge of being in more than one place at a time.

With the launch of two custom smartphone apps, owners and corporate officials at Edible Arrangements will be able to keep virtual watch over multiple stores at any given time.

Edible Arrangements Joins Forces with Catterton Partners

Edible Arrangements today announced a strategic partnership with Catterton Partners, the leading consumer-focused private equity firm, designed to help propel the pioneer in hand-sculpted, fresh-fruit arrangements through its next phase of growth. 

The partnership includes a capital investment by Catterton Partners that will be used to support the expansion of the Edible Arrangements brand globally. Terms of the transaction were not disclosed.

Edible Arrangements Launches Mobile Website June 14

Edible Arrangements is making it easier for customers to locate stores and to place and track orders from their smartphones with the upcoming release of a new, customized mobile website.

“Now it’s easier than ever for our customers to find the nearest Edible Arrangements location or place orders while on the go,” says Kaitlin Reiss, Edible Arrangements vice president of e-commerce.

N.Y. Franchisee Stars in Edible Arrangements TV Spots

When Judy Annunziata purchased her first Edible Arrangements franchise in 2006, she never expected that some day she would be a face of the franchise. But that's exactly what will happen beginning May 21 when the New York-based Annunziata is featured in the latest, whimsical "World of Edible Arrangements" TV commercial.

Edible Arrangements Surpasses 1,000 Units, More on the Way

Edible Arrangements franchises have been popping up across North America at an average of one a week since the first of the year, with more than 20 new locations opening for business through the end of April.

The growth pace, which will significantly increase through spring and summer, has allowed the fresh-fruit franchise to surpass the 1,000 mark for locations now open with another 100 under development and scheduled to open by the end of the year.

Edible Arrangements Sales Up 11% in First Quarter

Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today that same-store sales for the first quarter are up 11 percent over the same quarter last year. 

The chain has now experienced positive comp sales for more than 11 consecutive years.

In addition to its double digit comp sales increases, Edible Arrangements opened 16 stores in the U.S. and two stores internationally.

Edible Arrangements Opens Doors to First China Unit

Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, has expanded its international presence to China with the opening of its first store in Beijing located at the new Galleria Shopping Center, ShuguangXili Jia5#, Chaoyang District. To celebrate this momentous occasion and unveil the brand in China, Master Franchisees Jianyi “Jack” Wang and Zhigang Liu hosted a grand opening ceremony on December 8with more than 250 people on hand.

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