El Pollo Loco

The nation’s flame-grilled chicken leader, El Pollo Loco, is firing up the brand this month through a multi-faceted campaign that includes new television and radio ads, new social media components, and new in-restaurant signage, all highlighting El Pollo Loco’s passion for flavor,...

It wasn’t Bring Your Child to Work Day, but that’s certainly what it felt like at the launch of the National Restaurant Association’s new healthy kids menu initiative “Kids LiveWell” in Washington, D.C., today.

Children and parents filled the room at the...

Bringing a sizzling finish to months of regional competitions, El Pollo Loco awarded German Veletzuy from Sylmar, California, the esteemed title of Top Grill Master at its 17th Annual Grill Master Challenge held June 16, 2011, in Los Angeles.

After two years of salary freezes, restaurant chains are starting to increase employee pay in an effort to secure their loyalty, according to a new survey by consulting firm Hay Group and the Chain Restaurant Compensation Association (CRCA).

The survey cites a projected median budget...

May 2011

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to...

Following an extensive search for a new creative partner that began last November with the review of more than 35 agencies, El Pollo Loco Inc. announced it has selected Hollywood, California–based goodness Mfg. as its new advertising agency of record.

goodness Mfg. will handle...

El Pollo Loco announced that it will serve two varieties of fish tacos from Jan. 29 to mid-April, 2011.

The two tacos -- the Classic Baja Fish Taco and the Spicy Avocado Fish Taco -- feature crispy beer-battered Alaskan white fish wrapped in corn tortillas and topped with...

EPL Intermediate Inc., parent company of El Pollo Loco Inc., announced the promotion of Steve Sather to president and CEO and the appointment of Samuel N. Borgese to executive chairman of the board of El Pollo Loco Inc.

From quick serves to movie theaters to vending machines, the menu-labeling mandate passed with the health care reform bill in March will require establishments with 20 or more locations nationwide to display caloric content of all menu items. 

With many quick-serve operators left...

December 2010

In an economic climate full of uncertainty and change, many businesses have turned to interim executives to right the ship. The quick-serve industry is no different. In June, Denny’s Corp. named chairwoman Debra Smithart-Oglesby interim CEO after Nelson Marchioli left the company. In...

Combo and value meal deals are part of the DNA of fast food restaurants, but two researchers find that changes to the meals could help quick serves steer customers toward healthier offerings.

In September, customers can download daily coupons for offers on flame-grilled items such as chicken meals, the Original Pollo Bowl, Chicken Tostada Salad, and more.
Company announces that Steve Carley, president and CEO of El Pollo Loco, resigns affective September 12 to pursue other opportunities.
It combines soft, crunchy, and plenty of flame-grilled flavor.
El Pollo Loco named 20-year veteran Demetrio Jurado of Los Angeles its newest top cook at the restaurant's 16th annual grilling challenge.
The famous chicken chain is now home to the Guacamole Chicken Sandwich and the Jalapeno Chicken Sandwich.
April 2010

For 15 years, developers at KFC tinkered with the business formula that was established by founder Colonel Sanders, a formula that drove the chain to the top of the chicken quick-service segment: selling fried chicken. Times had changed, and the brand was attempting to respond to consumer demand...

March 2010

Quick serves of all sizes are hopping on the green-construction bandwagon, installing everything from energy-efficient lighting and kitchen equipment to solar roof panels. But whether or not these sustainability improvements result in increased tax savings—and a...

Jonathan Rogan, originally El Pollo Loco's manager of culinary development between 2006-2007, has returned to the chicken chain as the new executive chef.
El Pollo Loco announces two varieties of Flame-Grilled Sirloin Steak Tacos, a Sirloin Steak Bowl, and the Sirloin Steak & 3-Cheese Quesadilla.