El Pollo Loco

Poultry Goes Premium

For some brands, losing the long-held title of No. 1 limited-service chicken chain would feel defeating. But when KFC gave up its leading role this year to fellow quick serve Chick-fil-A, it wasted no time in getting back on its feet by introducing Original Recipe Boneless Chicken—a platform it hopes to make the brand’s biggest focus over the next few years—and, perhaps most noteworthy, by unleashing KFC eleven.

El Pollo Loco Grills Up Four LTO Pollo Bowls

El Pollo Loco, the fire-grilled chicken restaurant chain, announced four new variations of the brand’s signature entrée, The Pollo Bowl: Chicken Mexican Cobb, Chicken Ranchero, Chicken Mole, and Ultimate Double Chicken. The new Pollo Bowls will be available for a limited time only.

“At El Pollo Loco, we have reinvented our Pollo Bowls to take our guests on a flavor journey,” says Ed Valle, chief marketing officer of El Pollo Loco. “Our new handcrafted Pollo Bowls highlight the iconic flavors of Mexico, including Mole and Ranchero Sauce in an authentic and approachable way.”

El Pollo Loco Stirs Up New Summer Favorites

El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, introduced three new premium fire-grilled Signature Summer Burritos: Chicken Bacon Avocado, Chicken & Chorizo, and Chicken Fajita. Available for a limited time only, the Signature Summer Burritos feature El Pollo Loco’s chicken which has been deeply marinated in a proprietary blend of lime, fruit juice, garlic, spices, and seasoning then expertly grilled on an open flame by El Pollo Loco’s Grill Masters.

 

Quick-Service Vet Hops On Board at El Pollo Loco as CFO

El Pollo Loco announced that restaurant industry veteran Larry Roberts has joined the fire-grilled chicken restaurant chain as chief financial officer. Roberts assumes his new role with nearly 30 years of leadership experience across a variety of top-tier companies, including more than 20 years of experience at YUM! Brands. 

El Pollo Loco Cooks Up New Carnitas Entrees

El Pollo Loco, a fire-grilled chicken restaurant, introduced three new Pork Carnitas entrees which are available for a limited time only. Slowly simmered in a blend of bold, authentic spices for up to eight hours, El Pollo Loco’s Pork Carnitas are then served in the Taco Trio, Burrito, and Stuffed Quesadilla.

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