For some brands, losing the long-held title of No. 1 limited-service chicken chain would feel defeating. But when KFC gave up its leading role this year to fellow quick serve Chick-fil-A, it wasted no time in getting back on its feet by introducing Original Recipe Boneless Chicken—a platform it hopes to make the brand’s biggest focus over the next few years—and, perhaps most noteworthy, by unleashing KFC eleven.
El Pollo Loco
El Pollo Loco, the fire-grilled chicken restaurant chain, announced four new variations of the brand’s signature entrée, The Pollo Bowl: Chicken Mexican Cobb, Chicken Ranchero, Chicken Mole, and Ultimate Double Chicken. The new Pollo Bowls will be available for a limited time only.
“At El Pollo Loco, we have reinvented our Pollo Bowls to take our guests on a flavor journey,” says Ed Valle, chief marketing officer of El Pollo Loco. “Our new handcrafted Pollo Bowls highlight the iconic flavors of Mexico, including Mole and Ranchero Sauce in an authentic and approachable way.”
El Pollo Loco introduced its new Puffy Shell Chicken Tacos. Available for a limited time only, the Puffy Shell Chicken Tacos feature fresh, thick flour tortillas cooked at El Pollo Loco restaurants throughout each day to create a thin, super-crisp outer layer with a soft, airy center.
El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, introduced three new premium fire-grilled Signature Summer Burritos: Chicken Bacon Avocado, Chicken & Chorizo, and Chicken Fajita. Available for a limited time only, the Signature Summer Burritos feature El Pollo Loco’s chicken which has been deeply marinated in a proprietary blend of lime, fruit juice, garlic, spices, and seasoning then expertly grilled on an open flame by El Pollo Loco’s Grill Masters.
El Pollo Loco announced that restaurant industry veteran Larry Roberts has joined the fire-grilled chicken restaurant chain as chief financial officer. Roberts assumes his new role with nearly 30 years of leadership experience across a variety of top-tier companies, including more than 20 years of experience at YUM! Brands.
El Pollo Loco, a fire-grilled chicken chain, introduced the new Chicken Fajita Stuffed Quesadilla and Avocado Fajita Salad, both of which feature seared red and green bell peppers and onions.
El Pollo Loco, a fire-grilled chicken restaurant, introduced three new Pork Carnitas entrees which are available for a limited time only. Slowly simmered in a blend of bold, authentic spices for up to eight hours, El Pollo Loco’s Pork Carnitas are then served in the Taco Trio, Burrito, and Stuffed Quesadilla.
El Pollo Loco has selected Zeno Group as its new public relations agency of record following a competitive review.
The agency’s Santa Monica, California–based office will oversee media relations, social media strategy, corporate social responsibility initiatives, and grand openings for the fire-grilled chicken restaurant chain.
El Pollo Loco, the nation’s fire-grilled chicken chain, announced the introduction of three new Baja Shrimp entrees.
Featured in the Grande Taco, Tostada Salad, and Stuffed Quesadilla, the Baja Shrimp offering will be available at El Pollo Loco restaurants for a limited time.