El Pollo Loco

El Pollo Loco Adds Two More Grilled Chicken Burritos

El Pollo Loco’s culinary experts have expanded its Grilled Chicken Burrito line-up with the addition of two new, hand-made Chicken Burritos.

The new Grilled Chicken Burritos will be available in all El Pollo Loco restaurants beginning March 3, and five varieties mean there’s a Grilled Chicken Burrito to please every palate. All feature plenty of the chain’s signature citrus-marinated, flame-grilled chicken and are wrapped in a large flour tortilla grilled to perfection. Below is a rundown of the two new burrito sensations:

El Pollo Loco Fishes for Baja, Spicy Chipotle Tacos

The culinary experts at El Pollo Loco have given the fish taco a tasty new twist, the way only El Pollo Loco can. In restaurants now through mid-April, El Pollo Loco will offer two new fish tacos: the Classic Baja Fish Taco and the Spicy Chipotle Fish Taco. 

Both tacos feature lightly beer-battered Alaskan Pollock. Sustainably fished from the very cold waters of the Bering Sea, Alaskan Pollock is the freshest filet available. The light beer batter takes on an extra kick of flavor with heat from Cayenne pepper.

Carnitas, Tamales Get Chicken Treatment at El Pollo Loco

The season to celebrate is upon us and El Pollo Loco is gearing up to do just that. Back by popular demand and available through the New Year are the flame-grilled chicken concept’s Chicken Carnitas and much anticipated Chicken Tamales.

Always indulging the taste buds of its loyal chicken lovers, the culinary experts at El Pollo Loco have reintroduced the Chicken Carnitas. Starting October 22, El Pollo Loco guests can enjoy Chicken Carnitas, prepared the traditional way with citrus juices and spices for authentic carnitas flavor, available four different ways:

Some ‘LiveWell’ While Most Wait

McDonald’s is absent from the NRA’s “Kids LiveWell” initiative, but members are confident the program will still boost their kids’ menus.

Restaurant brands participating in the National Restaurant Association’s (NRA) recently announced “Kids LiveWell” initiative are confident that the health-infused measure will help boost their kids’ offerings, business, and profile. But most quick-service brands remain in wait-and-see mode.

El Pollo Loco Feels the Mexcellence

The nation’s flame-grilled chicken leader, El Pollo Loco, is firing up the brand this month through a multi-faceted campaign that includes new television and radio ads, new social media components, and new in-restaurant signage, all highlighting El Pollo Loco’s passion for flavor, expert preparation, and a quality experience.

BK Backs New National Kids Meal Program

It wasn’t Bring Your Child to Work Day, but that’s certainly what it felt like at the launch of the National Restaurant Association’s new healthy kids menu initiative “Kids LiveWell” in Washington, D.C., today.

Children and parents filled the room at the National Press Club, enjoying the new menu items introduced as part of the initiative.

The Great Salary Thaw

Restaurant chains are starting to remove salary freezes in an effort to recruit and retain employees. 

After two years of salary freezes, restaurant chains are starting to increase employee pay in an effort to secure their loyalty, according to a new survey by consulting firm Hay Group and the Chain Restaurant Compensation Association (CRCA).

The survey cites a projected median budget increase of 3 percent for all restaurant employee groups in 2011, slightly above the projected 2.8 percent increase in general industry.

Leveraging Franchisee Diversity

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.

Pages