El Pollo Loco

Some ‘LiveWell’ While Most Wait

McDonald’s is absent from the NRA’s “Kids LiveWell” initiative, but members are confident the program will still boost their kids’ menus.

Restaurant brands participating in the National Restaurant Association’s (NRA) recently announced “Kids LiveWell” initiative are confident that the health-infused measure will help boost their kids’ offerings, business, and profile. But most quick-service brands remain in wait-and-see mode.

El Pollo Loco Feels the Mexcellence

The nation’s flame-grilled chicken leader, El Pollo Loco, is firing up the brand this month through a multi-faceted campaign that includes new television and radio ads, new social media components, and new in-restaurant signage, all highlighting El Pollo Loco’s passion for flavor, expert preparation, and a quality experience.

BK Backs New National Kids Meal Program

It wasn’t Bring Your Child to Work Day, but that’s certainly what it felt like at the launch of the National Restaurant Association’s new healthy kids menu initiative “Kids LiveWell” in Washington, D.C., today.

Children and parents filled the room at the National Press Club, enjoying the new menu items introduced as part of the initiative.

The Great Salary Thaw

Restaurant chains are starting to remove salary freezes in an effort to recruit and retain employees. 

After two years of salary freezes, restaurant chains are starting to increase employee pay in an effort to secure their loyalty, according to a new survey by consulting firm Hay Group and the Chain Restaurant Compensation Association (CRCA).

The survey cites a projected median budget increase of 3 percent for all restaurant employee groups in 2011, slightly above the projected 2.8 percent increase in general industry.

Leveraging Franchisee Diversity

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.

All About ‘Goodness’ in El Pollo Loco Agency Pick

Following an extensive search for a new creative partner that began last November with the review of more than 35 agencies, El Pollo Loco Inc. announced it has selected Hollywood, California–based goodness Mfg. as its new advertising agency of record.

goodness Mfg. will handle strategic marketing and communication needs for the flame-grilled chicken chain, including English- and Spanish-language creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing.

El Pollo Loco Offers Fish Tacos

El Pollo Loco announced that it will serve two varieties of fish tacos from Jan. 29 to mid-April, 2011.

The two tacos -- the Classic Baja Fish Taco and the Spicy Avocado Fish Taco -- feature crispy beer-battered Alaskan white fish wrapped in corn tortillas and topped with shredded cabbage and fresh cilantro.

The tacos will also feature yogurt sauce mixed with either the signature house salsa or the avocado salsa.  

Lose the Fat, Not the Customer

From quick serves to movie theaters to vending machines, the menu-labeling mandate passed with the health care reform bill in March will require establishments with 20 or more locations nationwide to display caloric content of all menu items. 

With many quick-serve operators left scrambling to initiate labeling in their stores, the National Restaurant Association (NRA) announced a new resource with one of its partners, Healthy Dining, that will provide restaurateurs with helpful tips.