The nation’s flame-grilled chicken leader, El Pollo Loco, is firing up the brand this month through a multi-faceted campaign that includes new television and radio ads, new social media components, and new in-restaurant signage, all highlighting El Pollo Loco’s passion for flavor, expert preparation, and a quality experience.
El Pollo Loco
It wasn’t Bring Your Child to Work Day, but that’s certainly what it felt like at the launch of the National Restaurant Association’s new healthy kids menu initiative “Kids LiveWell” in Washington, D.C., today.
Children and parents filled the room at the National Press Club, enjoying the new menu items introduced as part of the initiative.
Bringing a sizzling finish to months of regional competitions, El Pollo Loco awarded German Veletzuy from Sylmar, California, the esteemed title of Top Grill Master at its 17th Annual Grill Master Challenge held June 16, 2011, in Los Angeles.
After two years of salary freezes, restaurant chains are starting to increase employee pay in an effort to secure their loyalty, according to a new survey by consulting firm Hay Group and the Chain Restaurant Compensation Association (CRCA).
The survey cites a projected median budget increase of 3 percent for all restaurant employee groups in 2011, slightly above the projected 2.8 percent increase in general industry.
Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.
Following an extensive search for a new creative partner that began last November with the review of more than 35 agencies, El Pollo Loco Inc. announced it has selected Hollywood, California–based goodness Mfg. as its new advertising agency of record.
goodness Mfg. will handle strategic marketing and communication needs for the flame-grilled chicken chain, including English- and Spanish-language creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing.
El Pollo Loco announced that it will serve two varieties of fish tacos from Jan. 29 to mid-April, 2011.
The two tacos -- the Classic Baja Fish Taco and the Spicy Avocado Fish Taco -- feature crispy beer-battered Alaskan white fish wrapped in corn tortillas and topped with shredded cabbage and fresh cilantro.
The tacos will also feature yogurt sauce mixed with either the signature house salsa or the avocado salsa.
EPL Intermediate Inc., parent company of El Pollo Loco Inc., announced the promotion of Steve Sather to president and CEO and the appointment of Samuel N. Borgese to executive chairman of the board of El Pollo Loco Inc.
From quick serves to movie theaters to vending machines, the menu-labeling mandate passed with the health care reform bill in March will require establishments with 20 or more locations nationwide to display caloric content of all menu items.
With many quick-serve operators left scrambling to initiate labeling in their stores, the National Restaurant Association (NRA) announced a new resource with one of its partners, Healthy Dining, that will provide restaurateurs with helpful tips.
In an economic climate full of uncertainty and change, many businesses have turned to interim executives to right the ship. The quick-serve industry is no different. In June, Denny’s Corp. named chairwoman Debra Smithart-Oglesby interim CEO after Nelson Marchioli left the company. In August, El Pollo Loco chose Steve Sather to serve as acting president and chief executive when former CEO Steve Carley left for the same position at Red Robin.