El Pollo Loco

Leveraging Franchisee Diversity

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.

All About ‘Goodness’ in El Pollo Loco Agency Pick

Following an extensive search for a new creative partner that began last November with the review of more than 35 agencies, El Pollo Loco Inc. announced it has selected Hollywood, California–based goodness Mfg. as its new advertising agency of record.

goodness Mfg. will handle strategic marketing and communication needs for the flame-grilled chicken chain, including English- and Spanish-language creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing.

El Pollo Loco Offers Fish Tacos

El Pollo Loco announced that it will serve two varieties of fish tacos from Jan. 29 to mid-April, 2011.

The two tacos -- the Classic Baja Fish Taco and the Spicy Avocado Fish Taco -- feature crispy beer-battered Alaskan white fish wrapped in corn tortillas and topped with shredded cabbage and fresh cilantro.

The tacos will also feature yogurt sauce mixed with either the signature house salsa or the avocado salsa.  

Lose the Fat, Not the Customer

From quick serves to movie theaters to vending machines, the menu-labeling mandate passed with the health care reform bill in March will require establishments with 20 or more locations nationwide to display caloric content of all menu items. 

With many quick-serve operators left scrambling to initiate labeling in their stores, the National Restaurant Association (NRA) announced a new resource with one of its partners, Healthy Dining, that will provide restaurateurs with helpful tips.

Rise of Interim CEOs

In an economic climate full of uncertainty and change, many businesses have turned to interim executives to right the ship. The quick-serve industry is no different. In June, Denny’s Corp. named chairwoman Debra Smithart-Oglesby interim CEO after Nelson Marchioli left the company. In August, El Pollo Loco chose Steve Sather to serve as acting president and chief executive when former CEO Steve Carley left for the same position at Red Robin.

Pages