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El Pollo Loco
El Pollo Loco
How to Ace Site Selection
An El Pollo Loco franchisee talks about how his experience in real estate informed his growth as a quick-serve operator.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
Leveraging Franchisee Diversity
Minority franchisees bring new opportunities to the table for quick serves, but the hurdles they face require creativity on the part of the franchisor.
Rise of Interim CEOs
Many quick-serve companies are turning to interim executives for change and growth. But is temporary leadership a permanent fix?
Fire Up the Grill
The success of KFC’s Kentucky Grilled Chicken signals that grilled menu items could be taking over for fried food.
Incentives for Green
Senior finance executives should take advantage of tax incentives that are available for green building initiatives.
Orange County Residents Prefer El Pollo Loco
Chicken chain named "Best Chicken Dinner" in the California county.
Buffalo Wings on Tap at El Pollo Loco for Rest of Year
Buffaloco Wings available in two sauces, Spicy Buffaloco and Tangy BBQ.
Barbecue Chicken Returns to El Pollo Loco
For a limited time, consumers can purchase eight pieces for $6.99.
'Loco Times Call for Loco Action'
El Pollo Loco slashes prices, introducing its Family Stimulus Plan.
El Pollo Loco Targets KFC Fans with New Coupon Promotion
The chain will accept any brand's chicken coupons to "heat up the economy."...
El Pollo Loco Offers Chicken Carnitas 4 Ways
Tacos, tortilla-free bowls, burritos, and plates with side dishes all will feature the new menu item.
El Pollo Loco Puts its Money on Innovation
One company's response to a poor economic climate? A new position that focuses solely on innovation.
Holiday Menu Heats Up
El Pollo Loco will offer two new tamale menu items through the New Year.
Grilled Chicken Tortilla Roll Comes to El Pollo Loco
It is served with a choice of dipping sauces--avocado salsa, creamy cilantro, or queso sauce.
El Pollo Loco Celebrates Expansion
To celebrate the opening of its 400th restaurant, El Pollo Loco will give away prizes this month.
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