El Pollo Loco
For 15 years, developers at KFC tinkered with the business formula that was established by founder Colonel Sanders, a formula that drove the chain to the top of the chicken quick-service segment: selling fried chicken. Times had changed, and the brand was attempting to respond to consumer demand for a nonfried menu option.
Quick serves of all sizes are hopping on the green-construction bandwagon, installing everything from energy-efficient lighting and kitchen equipment to solar roof panels. But whether or not these sustainability improvements result in increased tax savings—and a quicker return on investment—is largely a question of whether CFOs and their tax officers take an active role in planning, development, and education.