Evolution Fresh

Evolution Fresh Nears Expansion Goal

Evolution Fresh, the Starbucks subsidiary specializing in cold-pressed juices, expanded its presence across the Midwest and is now available in more than 360 company-operated Starbucks units in the Chicago area. The move puts the brand closer to its ultimate goal, says Sanja Gould, a Starbucks spokeswoman.

“Our commitment is to be in all Starbucks company-operated stores by the end of 2014,” Gould says. “We had a focus on going to all the major metropolitan markets across the U.S. first, and then we'll be filling in with any of the remaining locations.”

The 5 in 5

In the highly competitive restaurant industry, where innovation reigns, a lot can happen in the span of half a decade. Five years ago, the quick-serve industry was a different place. Five Guys was mostly a regional player and the better-burger category had yet to explode. Chipotle started making headlines with its commitment to sustainable food. And operators were raving about hot trends like eco-friendly packaging and the renewed focus on coffee.

The Fruit Solution

Walking into some quick-service restaurants these days can make you feel like you’ve just wandered into the produce section at Whole Foods. A colorful cornucopia of fresh fruit—from deep-yellow mangos and light-green apples to purple pomegranates and ruby-red strawberries—is getting highlighted in every menu category. Fruits from across the world are showing up in breakfast items, as part of eye-catching salads, as accompanying elements to entrees, as fresh-pressed beverages, and as healthy dessert options.

Starbucks Debuts First Evolution Fresh Store

Four months after acquiring Evolution Fresh, Inc., Starbucks Coffee Company today announced the opening of the first Evolution Fresh store and the transformation of the brand’s look and feel to better reflect the pure, natural ingredients in each beverage and its strategic expansion and growth.

The Bellevue, Washington, store opening and refreshed branding positions Evolution Fresh as a leader in the $3.4 billion and growing cold-crafted juice category, and furthers its commitment to evolve and enhance the customer experience with innovative and wholesome products.