Fatburger

Think Global, Eat Local

In a globalized world, many quick-serve restaurants look to emerging markets in the Middle East, Asia, and other regions for new growth ventures. While these retailers strive to maintain the cornerstones of their brand, international menus can’t be carbon copies of the American originals. Regional flavors, religious dietary restrictions, and different suppliers all play a part in shaping unique dishes for consumers abroad.

Fatburger, Buffalo's Express Opening Cobrand in New York

Fatburger in Murray Hill, the only Manhattan outpost of the West Coast burger chain, is bringing Buffalo’s Cafe’s quick-serve model, Buffalo’s Express, to New York City. The new Buffalo’s Express, known for its wing varieties, will join forces with Fatburger to be the first cobranded unit on the East Coast.

Fatburger Arrives in United Arab Emirates Capital

Fatburger, the all-American, Hollywood burger franchise, has opened its first location in the United Arab Emirates’ second largest city, Abu Dhabi. The better-burger restaurant was brought by Vetra Investments, a hospitality and food service specialist based in Dubai, to Abu Dhabi. The investment company currently operates 10 other Fatburger units in such cities as Dubai, United Arab Emirates, Amman, Jordan, and Beirut, Lebanon.

 

Fatburger Opens New Detroit Location

Fatburger, the Hollywood-based burger chain, announced the opening of its newest location in Detroit.

The 60-year-old brand is committed to serving made-to-order burgers. Ranging in size from small to XXXL, the fast-casual burger chain provides a meal for any size appetite. Fans can dress their burger with a variety of toppings such as sautéed mushrooms, bacon, or guacamole, in addition to “The Works,” Fatburger’s signature toppings. From its ice cream milkshakes to battered onion rings, Fatburger’s menu items leave customers wanting more.

Two Become One

Fatburger adapts to sister brand Buffalo’s Café in new cobranded units.

Several quick-service concepts have cobranded with other companies in hopes of leveraging the other brand’s assets, like marketing and menu. But Fatburger is doing something a little different in cobranded locations with its full-service sister brand Buffalo’s Café: It’s adapting much of the latter’s concept, including, in one case, its table-service format.

The 150-unit Fatburger opened three cobranded units with Buffalo’s Café, including one with table service, a full bar, and a patio, and two with a quick-service Buffalo’s Express format.

Delivery Done Right

Though pizza may still be the food of choice for customers wanting something delivered to their door, brands from all categories within the limited-service industry are trying their hand at delivery.

Even one of the biggest concepts in quick service, Burger King, has jumped on the delivery bandwagon by offering the BK Delivers service in select markets around the country, including New York City, Miami, Los Angeles, and other major cities.

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