Fatburger Brings its West Coast Burgers to NYC

Fatburger, famous for fresh, made-to-order burgers and synonymous with the West Coast, announced the signing of an agreement with The Riese Organization to bring the brand to New York City and surrounding areas.

This franchise development will bring the burger chain to Manhattan for the first time in its 60-year history.

The first Fatburger location will open in the Murray Hill neighborhood in the spring of 2013.  

The Problem with China

Though quick serves have found success in China, operational headaches abound.

A Chinese Fatburger store proves the popularity of American brands in China.
A busy Fatburger store in China proves the high demand for American brands.

Last year, you could find a dozen Auntie Anne’s pretzel stores in China. This year, you won’t find any.

After wading through one of the world’s biggest bureaucracies, all the while facing fierce competition and various cultural barriers, Wen-Szu Lin and his business partner decided to call it quits as Auntie Anne’s mainland China master franchiser.

“Even though we were doing OK, we decided to walk away,” Lin says.

Fatburger Unveils Rejuvenated Website, Mobile Ordering

OLO, the original provider of mobile and online ordering capabilities for the restaurant industry, announced the newest restaurant chain client for its ordering platform.

Created for the iconic better burger chain, Fatburger, www.fatburgertogo.com enables everyone from Hollywood celebrities to regular Joes to order up small, medium, large, XXL, or XXXL Fatburgers, topped with Fatburger’s iconic and unique selection of add-ons (i.e. egg, bacon, chili, cheese, guacamole, etc.), all from the convenience of their computer or mobile phone.  

Fatburger Spends Valentine’s Day at Children’s Hospital in LA

Fog Cutter Capital Group Inc.'s Fatburger restaurant unit joined some of Hollywood's hottest stars to support Children's Hospital Los Angeles 1st Annual "All You Need is Love" Valentine's Day Party. Patients and their families were treated to an unforgettable day filled with treats, special activities, and several moving musical performances.  

Fatburger Teams Up with Josh Duhamel, Helps Japan


Fatburger, a burger chain based in Los Angeles, helped support the American Red Cross at Josh Duhamel’s Youth Run For Japan on March 27th.

The Fatmobile, Fatburger’s restaurant on wheels, was on site at the event in Santa Monica, California, where over 4,000 runners braved the cold and rain to pledge their support and raise money for the American Red Cross Japan Earthquake and Pacific Tsunami Relief Fund.

Fatburger Beefs Up in Nevada

Fog Cutter Capital Group's Fatburger restaurant unit announced the opening of their first two locations in Reno, Nevada. The Northtowne restaurant opened February 14 followed closely by a second restaurant at the Summit Mall on March 14. 

Albert Yang, a first-time Fatburger franchisee owns both restaurants and says that business in the Northtowne store has been robust during its first month. Yang attributes some of its success to an excellent location and early neighborhood outreach.