Firehouse Subs

New Study Reveals America’s Favorite Quick-Service Chains

Pizza segment rankings from Market Force Information survey. Market Force Information

With new limited-service brands emerging at a rapid pace, consumers have more dining choices than ever, and their preferences are proving that established national concepts could learn a thing or two from these smaller, younger chains. According to a nationwide study on consumers’ favorite quick-service chains from Market Force Information, brands like Firehouse Subs, Qdoba, and Papa Murphy’s rank better for customer satisfaction compared to more established category players like Subway, Taco Bell, and Pizza Hut.

What Great Brands Do

Q: What does it take for a quick-service brand to become a great brand?

A: I get this question all the time. Many people look at superstar brands like Apple, Southwest Airlines, and Nike and mistakenly conclude those companies achieved their successes as a result of good timing, great advertising, or just plain luck. But I’ve found that these companies have employed specific, somewhat surprising, techniques that have turned them into industry icons.

What Burger Brands Can Learn from Sandwiches

2013 Quick Service Restaurant Benchmark Study Empathica Inc.

The burger segment could learn a thing or two from its more malleable brother, the sandwich. Despite the surge of better-burger companies, consumers are not as satisfied with burger brands as they are sandwich concepts, according to a quick-service restaurant benchmark study from Empathica Inc., a Mindshare Technologies company.

Show Me the Money

Most people are familiar with the process of getting a home or car loan. But for franchisees hoping to finance their first restaurant, fifth location, or even a remodeling project, securing a loan is a totally different ball game, one that can be difficult to navigate.

Some Brands Appeal More to Vets

Image Credit: Franchise Business Review

Franchising is good business for America’s war veterans—one in seven franchises is owned by a veteran, according to data from the International Franchise Association. The quick-serve industry is home to a good portion of those former military personnel, and a recent survey by the Franchise Business Review sheds light on which brands do the most for veterans.

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