Atlanta-based Fresh To Order opens for the first time in Knoxville, Tennessee, this week. The fast-casual restaurant serves up entrees, Panini sandwiches, soups, and salads made to order in less than 10 minutes for around $10. The new unit is located at 2417 University Commons Way in the newly developed University Commons retail development near the University of Tennessee campus
Fresh to Order
Fresh To Order celebrates the November 19 opening of its first Greenville, South Carolina location. The opening will mark the 13th restaurant for the fast-casual brand and the first South Carolina location. The new Fresh To Order will offer its fine-food-fast in Magnolia Park at 1025 Woodruff Road.
Atlanta-based fast casual Fresh To Order was recognized as “One To Watch” by QSR magazine. The magazine also named the fast-casual restaurant an honorable mention in its inaugural HALO Awards, which recognizes restaurants for healthy menu offerings.
Atlanta-based Fresh To Order (f2o) will offer self-serve keg wine and local draft beers at its Decatur, Geordia, restaurant, allowing guests to sample the wine and beer by purchasing a beverage card with their meal. The card can be purchased in $6, $12, and $18 increments.
The amount of beer or wine poured will be tabulated by a swipe of the beverage card. No longer do guests have to wait on a server but instead can help themselves. Diners have the option to pour as little wine or beer as they want.
“Fast fine” is the way Fresh to Order founder and CEO Pierre Panos describes the Atlanta-based concept he created in 2006. “It’s nicer than fast casual, but not fine dining,” he says.
With a background in fine dining, Panos sought to offer a fresh, quality product to a mass market for around $10. He spent a year and a half working on the menu with Jesse Gideon, corporate chef and COO of Fresh to Order, to determine whether the idea of fast fine was possible.
Food News Media, publisher of QSR and FSR magazines, announced the winners of the inaugural HALO Awards, which honor restaurant chains that have made meaningful contributions to a healthy, active lifestyle for consumers.
Fresh To Order (f2o), known for offering fine food fast, now offers a new mobile app, where guests can pay for their meals and earn rewards through their cell phones. The Fresh To Order App is now available through the Apple App Store and Google Play for iOS and Android platforms. The Fresh To Order App will integrate with Apple Passbook and Google Wallet beginning in October. Fresh To Order will accept near-field communication payments through the app starting in 2015.
Running a quick-service restaurant often requires relying on seasonal employees who come from high school or college, or stay-at-home parents who work when school is in session. Many of these employees tend not to stick around for longer than a season, which means operators must constantly invest time and money in training a new crop of workers.
Reducing this sort of seasonal turnover is a struggle, but engaging temporary employees and offering the right kind of workplace incentives can keep them coming back year after year, human resources experts say.
Atlanta-based Fresh To Order (f2o) will offer free tastings of its flavored lemonades and teas on Wednesdays and Fridays from 11 a.m. to 2 p.m. beginning August 15, to introduce the Decatur, Georgia, community to Fresh To Order. The brand will open its ninth Atlanta-area location in Decatur at 205 E. Ponce De Leon Avenue in the heart of this city’s downtown area in early September.
Fresh To Order now offers a new mobile app through which guests can pay for their meals and earn rewards on their cell phones. The Fresh To Order App is now available through the Apple App Store and Google Play for iOS (iPhone) and Android platforms.
Not only will it make dining more convenient, but the app also offers a loyalty program and exclusive rewards. For a limited time, guests can get a $3 credit at sign-up and earn an additional $2 credit by referring a friend. Guests will also receive $10 credit on their next meal when they have $100 in purchases.