Fresh to Order

Quick service brands grow in airports to server millions of traveling customers.
April 2014

Strict regulations require brands to downsize operations in airport concessions.

Quick service brands see slow sales growth from winter snow and ice storms.

Sales, traffic down in parts of country hardest hit by winter weather.

Fast food brands move into office retail space to serve hungry employees.
March 2014

Quick-serve concepts in office buildings thrive by adapting to their surroundings.

Orlando residents will be the first Floridians to enjoy Fresh To Order (f2o) when it makes the brand Orlando debut this week in Waterford Lakes Town Center in East Orlando. The restaurant will serve entrées, panini sandwiches, soups, and salads made-to-order in less than 10 minutes for around $...

Fresh To Order (f2o) continues its expansion throughout the South with the signing of multiunit franchise agreements with three groups of restaurateurs for 11 new Fresh To Order restaurants in Charlotte, North Carolina; Greenville, South Carolina; and Gwinnett County located just north of f2o...

Fresh to Order (f2o), located at 2300 Elliston Place Suite 10, is now serving up entrees, Panini sandwiches, soups, and salads made-to-order in less than 10 minutes for around $10.

 

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November 2013

Beef, pork, poultry, and seafood may be the staples of the limited-service restaurant industry, but non-meat items aren’t taking a back seat on the menu these days. Although vegetarians make up a small percentage of the American dining population, an increasing number of consumers are...

Atlanta-based Fresh To Order will open a location in the CNN Center on November 22, providing CNN staff and visitors, other downtown employees, Omni Hotel guests, and Atlanta sports fans a new place to dine for breakfast, lunch, and dinner, and all occasions in between.

October 2013

Every successful brand relies not only on its leader to craft and execute a winning brand strategy, but also on its executive team members to keep the concept running smoothly. A savvy CEO understands that his or her fellow C-suite members must consistently be inspired to be the highest-quality...

When even a payment-processing company admits that the idea of payment processing is a pain in the side of most local merchants, it’s hard to deny that credit card processing may need some changes. And Swipely is ready to make them.

The purpose behind the company, founder and CEO...

Fresh To Order (f2o) announced its growth in Tennessee with territory launches in Knoxville and Nashville, as well as continued expansion in Chattanooga, where the chain operates one company-owned unit.  

Fresh To Order recently signed a development agreement for Knoxville with MRG...

July 2013

In an age when, according to Pew Research Center, one in three Americans owns a tablet and most adults use the Internet on their cell phones, it’s no surprise that businesses of all shapes and sizes are bringing in technology to bolster sales.

Innovative technologies are nothing new...

Working with Concessions International (CI), Atlanta-based LottaFrutta opens its first airport location in Concourse B of Hartsfield-Jackson International Airport (ATL), making it one of the airport’s only Latina-owned restaurant vendors and its first franchised location.  

CI...

July 2013

It’s back and bigger than ever. Now in its fourth year, our “Best Franchise Deals” report has become the can’t-miss list of top quick-service and fast-casual franchises, assessing factors such as investment-to-sales ratio, marketplace differentiation, corporate support to...

May 2013

Fast-casual restaurants were once able to claim premium food, modern décor, and all-around upscale service as hallmarks of their category. But with more quick-service chains retooling in those areas to compete for post-recession consumers, fast casuals have been left to search for new ways to...

Concessions International (CI), a leading concessionaire with food and beverage outlets in major airports in the U.S. and Virgin Islands, announced the appointment of Donata Russell Major to the role of chief executive, effective immediately.

Major, who previously served as the company...

Fresh To Order, the pioneer of “fast fine,” a newly identified segment in foodservice, continues its growth surge with the opening of its seventh unit at the Emory Point Mixed-Use Development, located across from the Centers for Disease Control and nearby Emory University in Atlanta...

December 2012

It’s the first week of classes, and students at the University of North Carolina at Chapel Hill are bustling through Lenoir Hall, home to a dining hall and food court that feed many of the 30,000 Tar Heels on campus.

Like the groundbreaking Cheesecake Factory before it, Fresh To Order (F20) is breaking all the rules with its cutting-edge approach to a new segment that it continues to pioneer, “fast fine.”

The largely franchised F2O is gaining rapid traction as it grows outside its Atlanta...

October 2012

Setting strategic objectives, visiting stores, developing franchisee relationships, building a strong organization, mentoring tomorrow’s leaders—CEOs have a lot of responsibilities on their plate. But several chief executives manage to add one very helpful task to their to-do list:...

Successful Atlanta restaurateur Pierre Panos will give franchise prospects, as well as civic and business leaders, an inside look at his newest concept, Fresh To Order (f2o), during tasting events next week in Charlotte and Raleigh, North Carolina.

Fresh To Order, the innovative Atlanta-based restaurant concept that combines the quality of casual fine dining with the operating platform and price point of the fast -casual segment, plans to open at least 25 new restaurants in the Carolinas over the next four years.

Recent Technomic research shows that almost half of today’s consumers eat a burger at least once a week, and fast casual restaurants throughout the country are encouraging the trend. The better-burger segment has taken off throughout the restaurant industry as one of its fastest...