Fresh to Order

Putting It All Out There

Consumers looking over menuboards at their favorite quick-serve restaurants are going to notice some changes in 2015, as the calorie-labeling mandate that was created in 2010 as part of the Patient Protection and Affordable Care Act was finalized by the U.S. Food and Drug Administration (FDA) in November. The rule requires all chain restaurants with more than 20 units to add calorie counts to menus by the end of this year.

Fitting Finale

Desserts have been part of the limited-service restaurant landscape for decades. Whether it’s cookies, cakes, pies, ice cream, or other goodies, consumers continue to seek these typically indulgent items to add to their meal or as a stand-alone treat.

In recent years, operators have added numerous dessert items, including many that don’t include chocolate. These days, fruits, cinnamon, peanut butter, and vanilla—the most popular ice cream and frozen yogurt flavor—are increasingly leveraged in dessert innovation.

Raising the Bar on Lent Seafood Specials

Datassential finds that 50–54 percent of consumers want fish sandwiches to be a permanent menu item.

It’s the time of year when limited-time offers with a seafood slant start migrating onto menus. Quick-serve operators have long served fish sandwiches and other seafood specials during Lent, a six-week period between Ash Wednesday and Easter in which many consumers reduce their consumption of richer foods, specifically meats. 

Fresh to Order Opens First of Five Charlotte Locations

North Carolina diners looking for affordable, fresh, fast-casual fare now have a new option. Atlanta–based Fresh To Order brings its “fast-fine” dining concept to the Tar Heel State with its first opening in Charlotte by the month’s end. Located in Carolina Place Mall, it will be the first of eight restaurants scheduled to open in Charlotte over the next five years.

Fresh To Order To Make Knoxville Debut

Atlanta-based Fresh To Order opens for the first time in Knoxville, Tennessee, this week. The fast-casual restaurant serves up entrees, Panini sandwiches, soups, and salads made to order in less than 10 minutes for around $10. The new unit is located at 2417 University Commons Way in the newly developed University Commons retail development near the University of Tennessee campus

Fresh To Order Opens First South Carolina Location

Fresh To Order celebrates the November 19 opening of its first Greenville, South Carolina location. The opening will mark the 13th restaurant for the fast-casual brand and the first South Carolina location. The new Fresh To Order will offer its fine-food-fast in Magnolia Park at 1025 Woodruff Road.

Fresh To Order Unit Offers Self-Serve Keg Wine, Draft Beer

Atlanta-based Fresh To Order (f2o) will offer self-serve keg wine and local draft beers at its Decatur, Geordia, restaurant, allowing guests to sample the wine and beer by purchasing a beverage card with their meal. The card can be purchased in $6, $12, and $18 increments.

The amount of beer or wine poured will be tabulated by a swipe of the beverage card. No longer do guests have to wait on a server but instead can help themselves. Diners have the option to pour as little wine or beer as they want.

Ones To Watch: Fresh to Order

“Fast fine” is the way Fresh to Order founder and CEO Pierre Panos describes the Atlanta-based concept he created in 2006. “It’s nicer than fast casual, but not fine dining,” he says.

With a background in fine dining, Panos sought to offer a fresh, quality product to a mass market for around $10. He spent a year and a half working on the menu with Jesse Gideon, corporate chef and COO of Fresh to Order, to determine whether the idea of fast fine was possible.

HALO Awards Honor Chains for Healthy Menu Innovations

Food News Media, publisher of QSR and FSR magazines, announced the winners of the inaugural HALO Awards, which honor restaurant chains that have made meaningful contributions to a healthy, active lifestyle for consumers.