Fresh to Order

Fresh To Order Unveils New Prototype at Latest Atlanta Unit

Fresh To Order, the pioneer of “fast fine,” a newly identified segment in foodservice, continues its growth surge with the opening of its seventh unit at the Emory Point Mixed-Use Development, located across from the Centers for Disease Control and nearby Emory University in Atlanta.

The new 2,800-square-foot restaurant, which features an additional 500-square-foot outdoor patio, will serve as the prototype for future units.

Fresh To Order Takes Florida by Storm

Like the groundbreaking Cheesecake Factory before it, Fresh To Order (F20) is breaking all the rules with its cutting-edge approach to a new segment that it continues to pioneer, “fast fine.”

The largely franchised F2O is gaining rapid traction as it grows outside its Atlanta base, most recently with its development agreement with Giriam Patel, an experienced restaurant operator who plans to open eight restaurants in the highly competitive Orlando, Florida, market, a new market for F20.

Fresh to Order Eyes Carolinas for Expansion

Fresh To Order, the innovative Atlanta-based restaurant concept that combines the quality of casual fine dining with the operating platform and price point of the fast -casual segment, plans to open at least 25 new restaurants in the Carolinas over the next four years.

To drive development of this new “fast-fine” franchise concept, Fresh To Order is actively seeking franchisees statewide. As part of the search for the right franchisees, Fresh To Order executives are hosting receptions in Charlotte, North Carolina, on September 18 and in Raleigh, North Carolina, on September 19.

Fresh To Order Introduces Better-for-You Burgers

Recent Technomic research shows that almost half of today’s consumers eat a burger at least once a week, and fast casual restaurants throughout the country are encouraging the trend. The better-burger segment has taken off throughout the restaurant industry as one of its fastest growing segments. 

Fresh To Order (f2o), the leader in the ‘fast fine’ dining segment, will expand its selection of fast, but fine food with the addition of a new line of better-for-you burgers this summer.

A Bright Idea

America is sweet on citrus—even the sour varieties.

Restaurant operators and chefs are increasingly using
oranges, lemons, limes, and other citrus items to liven up their menus with a fresh taste.

If there’s one word that seems to sum up citrus’ taste profile, it’s bright.

“Citrus is incredibly popular because it is so aromatic and has those bright and fresh notes,” says Kevan Vetter, executive chef and manager of culinary product development for seasoning giant McCormick & Co. “It really gives you a pop.”

Fresh To Order Gets ‘Smart’ with Nutrition, Loyalty

Atlanta-based fast-casual concept Fresh To Order is aiming to increase loyalty while cutting back on labor and food costs with the launch of its SmartMenu kiosk technology.

The SmartMenu, created by Usable Health, offers customers a kiosk where they can see detailed information about menu items, filter the menu by nutritional or dietary needs, and even place their order.