fresh&co's Fall Offerings Include Quinoa Bar

New York–based fresh&co announced a new offering to give the traditional salad bar a run for its money. Just in time for colder weather, the brand has unveiled a Quinoa Bar, a healthy, warm, and nutritious alternative to the salad.

The brand’s executive chef, Jeremy Leech, introduced several chef-designed quinoa bowls, and guests can also create their own bowls featuring an array of vegetables, proteins, and sauces.  

Manhattan’s fresh&co Doubles Down on “Fresh” Namesake

fresh&co's Quinoa Bowl Courtesy of fresh&co

Consumers don’t often know what fresh means to a given brand. But for fresh&co, the label in its moniker is central to a menu built on regional, locally sourced ingredients.

The Manhattan-based chain was conceived by father-and-son duo Steve and George Tenedios in 2008. “What drove them to develop the concept was their inability to find a quick, healthy option in New York City,” says Alex Perez, COO of fresh&co.