It’s 2029 in Albany, New York—your average American city. A family of four stops by the corner sandwich shop for lunch, and the glass doors automatically slide open as they enter. A brand ambassador greets the family by name at the door, a tablet in her hand displaying the date and details of their last visit. She guides the family to an open table, fitting them each with a head-mounted display, which transforms the tabletop into an assembly line of fresh meats, cheeses, and vegetables.
Snacking between meals has etched out its own niche, turning the tables on the traditional three-daypart model. The resulting shift in restaurant dayparts has quick-service operators working hard to attract snackers, especially those seeking healthy snacks to suit their active lifestyles.
Consumers are paying more attention to healthy menu items, according to the National Restaurant Association’s 2014 Restaurant Industry Forecast. Seventy-two percent of consumers say they are more likely to visit a restaurant with healthy items on the menu, according to the report.
I worked in the fashion business, so I became super focused and super aware of the importance of health and wellness and looking great in front of cameras through my first job out of college. And I basically surrounded myself with a bunch of these mom-and-pop delis in Manhattan that were catering to fashionistas and designers, and became a customer of many of these fresh food bars that, while they had very fresh healthy food, they had really dull branding and really lackluster service. There really were no places that catered to convenient, affordable, healthy eating.
Freshii has brought on three former NBA players as investors to help grow the area development territory of Houston, Texas. The role of the players is to help raise funds to expand the brand’s footprint in the area and bring on more franchisees.
Freshii, a leader in the healthful fast-casual segment, signed their first franchise in Germany. It will be expanding on its existing presence in Europe, which currently includes six units open in Stockholm, Vienna, and Zurich. The franchisee has signed on to open the first location in the State of Bad-Wurttemburg, Germany and will be evaluating real estate for their first site in Stuttgart.
Freshii, a leader in the “health casual” segment, signed a major area development deal for the entire KSA. It will be expanding on its existing presence in the Middle East which currently includes two units open in Dubai, in the Al Razi Building in Healthcare City, and in the Dubai International Financial Centre. The franchisee has signed on to open 20 units throughout the country and will be evaluating real estate for their first site in Jeddah.
Healthy fast-casual concept Freshii has expanded rapidly since Matthew Corrin founded the company in 2005. Now Corrin hopes to fuel the growth of likeminded food entrepreneurs by launching a business accelerator, the Fresh Startups program, in partnership with consulting company Kinetic Café.
“There is an increasing amount of interest and energy being spent in the healthy fast-casual arena,” Corrin says.
Freshii, a leading “health casual” restaurant chain featuring custom-made green wraps, salads, quinoa bowls, and fresh pressed juices is continuing its expansion efforts. Between now and New Year’s Eve, Freshii will open 16 new locations in new and existing markets. With almost 100 stores in operation and 60 more in construction, Freshii now boasts units in 40 cities in eight countries. The brand’s recent press – including features on Undercover Boss, The Food Network, and Fortune Magazine – is continuing to attract quality franchise partners, worldwide.
Freshii, with locations in 40 cities and eight countries, and Toronto-based innovation firm Kinetic Café, have partnered to launch a vertically focused startup program to assist the growth of young companies trying to solve problems in the space of health, food, and fitness.
In 1975, as a 17-year-old kid in Point Pleasant, New Jersey, Peter Cancro wasn’t even old enough to legally slice a sub. But that didn’t stop him from embracing his ambition and love for the fast-food industry.