Foreign Exchange

Domestic brands are turning their attention to international markets, opening the door for foreign brands to make inroads in the U.S.

Canada-based Freshii established roots in the U.S. with its fresh food focus.
Canada-based Freshii established roots in the U.S. with its fresh food focus.

Now that many domestic brands are looking overseas for growth opportunities—and with Americans’ taste for ethnic flavors continuing to grow—international quick-service and fast-casual chains are expanding their presence in the U.S. The many up-and-coming operators offer stiff competition to myriad U.S. chains, including those in the chicken, Asian, baked goods, and sandwich categories.

Freshii is Bringing a Fresh Option to Colombian Customers

Freshii, the pioneering “health-casual” food concept, is continuing rapid growth and has recently signed a major master development deal for the entire country of Colombia. 

With 60 stores in operation and more than 400 in development, it is expanding worldwide with the help of franchise development partner Fransmart, a leader in international franchising that has also brought brands such as Elevation Burger and zpizza to the Middle East. 

Freshii Celebrates Four Years in Chicago

There’s a lot of goodness going around at Chicago’s favorite stop for nutrition-conscious people on the go. Freshii is gearing up to honor its four-year anniversary in Chicago with a celebration from June 11-17 at all six locations.

According to CEO Matthew Corrin, Freshii was created in response to a need for convenient, healthy food options.

Freshii's Going Downtown in Baltimore

Freshii, the restaurant known for its fresh ingredients and eco-friendly practices, is coming to Baltimore this spring. With more than 60 locations in the U.S.and around the globe, Freshii’s downtown and Charles Village locations are the first for the Baltimore area.

Featuring nutritious, sustainably grown ingredients, Freshii customers can choose from a menu of chef-designed salads, wraps, rice bowls, yogurts, and soups or opt to “custom build” their meal to create something that is uniquely theirs. 

Freshii's Healthy Food Now More Available to Kids

Freshii, the healthy-eating concept launched in 2005 that has signed deals for new stores around the world, announced the roll out of its new Freshii Kids Menu.

Matthew Corrin, CEO and founder of Freshii, says the kids’ menu lends a hand to its restaurant operators who before had been given the “creative freedom” to figure out kid-sized portions of the concept’s regular meals.