Garbanzo

Cheap Marketing Tips that Work

In the teeth of the recession, Back Yard Burgers developed a new, slimmed-down marketing strategy. The roughly 200-unit, Nashville, Tennessee–based chain cut costs across the board, developed a slick-looking website, and created a social media strategy centered on Facebook and Twitter.

But Ken King, a senior consultant with National Restaurant Consultants Inc., says this was a disaster.

“Their same-store sales in some stores are down as much as 20 or 30 percent,” King says. “They’re just not reaching the public at all.”

Garbanzo Branches Out to Boulder

Garbanzo Mediterranean Grill, a Denver-based fast-casual restaurant concept featuring an authentic Mediterranean menu, announced its expansion into a third Colorado market: Boulder. The 13th Garbanzo location opens December 22 and is located on the 29th Street Mall at 1905 29th Street. Restaurant hours are from 10:30 a.m. to 10 p.m. daily.

Second Colorado Springs Garbanzo Set to Open

Garbanzo Mediterranean Grill, a Denver-based fast-casual restaurant concept featuring an authentic Mediterranean menu, announced its second location to open in Colorado Springs on December 3 in the First and Main Town Center. The 12th Garbanzo restaurant is located at 3779 Bloomington Street and is open daily from 10:30 a.m. to 9 p.m.

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