Genji Sushi

Shopping the Brand

Some brands find the key to quick growth is through partnerships with supermarkets like Whole Foods.

Genji Sushi operates exclusively within Whole Foods Market stores.
Genji Sushi operates exclusively within Whole Foods Market stores, helping the brand grow quickly. Genji Sushi

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Quick-service sushi concepts, from How Do You Roll? to Yo! Sushi, have taken off in the U.S., with Americans’ increasingly adventurous palates driving growth. And Genji Sushi, which first opened its doors in Philadelphia in 1997, is a quiet leader in the category, with 165 units.

But Genji has a trick up its sleeve that’s helped build the brand into such a sushi success: The concept operates exclusively within Whole Foods Market stores.