Quick-service sushi concepts, from How Do You Roll? to Yo! Sushi, have taken off in the U.S., with Americans’ increasingly adventurous palates driving growth. And Genji Sushi, which first opened its doors in Philadelphia in 1997, is a quiet leader in the category, with 165 units.
But Genji has a trick up its sleeve that’s helped build the brand into such a sushi success: The concept operates exclusively within Whole Foods Market stores.