Good Times Burgers

Taking Stock of 2012

Quick-service restaurant shares outperformed the overall stock market in 2012.

Good Times used same store sales growth and a new breakfast menu to build stocks
Good Times used same-store sales growth and a new breakfast menu to build stocks.

Good Times Restaurants had a good time on the stock market last year. The 39-unit, Golden, Colorado–based burger chain used growing same-store sales and a new breakfast menu to help double its stock price during 2012, making the company the best equity performer among restaurant chains for the full year.

That fact is all the more impressive considering restaurant shares outperformed the overall market last year, even amidst bustling corporate activity that included mergers, acquisitions, new stock offerings, and special dividends.

Good Times Sees Same-Store Sales Increases

Good Times Restaurants announced its same-store sales increased 6.8 percent for the month of November.

Same-store sales decreased .9 percent for its fourth fiscal quarter ended September 30, 2012; however road construction materially impacted two restaurants, and without those disruptions, same-stores sales would have increased 1.3 percent in the fourth quarter, the ninth consecutive quarter of same-store sales increases.

Good Times Beats the Heat with 'Rich & Cold' Ads

The new advertising campaign for Colorado-based burger joint Good Times is using some traditional media platforms—as well as a good dose of humor—to support the chain’s popular custard and shake products this summer.

The Rich & Cold campaign centers on the products’ flavorful, heat-busting characteristics using an old and wealthy pair eating Good Times treats.

To compliment the concept’s heavy focus on drive thru, the new ads are plastered on billboards and bus boards across Colorado, and they’ll also be spotlighted on traffic radio.

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