Great Wraps

Great Wraps Grill Adds Four New Execs to Leadership

With its recent brand enhancements and growth initiatives, Great Wraps Grill announced several key moves that further strengthen the brand’s leadership team. The first is the appointment of Spencer Reid as vice president of franchise development. Since coming onboard in late 2014, Reid has already driven franchise interest and secured expansion agreements in Dallas, Austin, and Oklahoma City. In addition to Reid, the Great Wraps has promoted Drew Garverick to vice president of operations, with broad responsibility over menu development and ongoing operations.

Great Wraps Expands Franchising to New Jersey

Great Wraps Grill announced franchising opportunities in New Jersey. With two premium mall locations available, including Cherry Hill Mall and Bridgewater Commons Mall, the brand is seeking franchise partners to operate prime food court locations and serve customers its hot-off-the-grill wraps, sandwiches, bowls, and salads. With retail leasing presenting a challenge for most operators, particularly for sought-after premium mall locations, Great Wraps Grill makes it easy for entrepreneurs seeking franchise ownership immediately.

Great Wraps Rebrands to Emphasize Grilled Dishes

Great Wraps announced a comprehensive brand initiative to better emphasize its commitment to serving fresh, hot-off-the-grill wraps, sandwiches, and bowls. This brand initiative includes expanding the brand name to Great Wraps Grill, focusing operationally on cooking fresh menu items, and offering customers more opportunity to customize dishes.

Great Wraps Inks Deal for Austin, Texas

Adding to the 16 locations open in the state of Texas and 80 locations nationwide, Great Wraps announced a recent franchise agreement in Austin, Texas. The fast-casual brand signed a deal with entrepreneurs Amin Maredia and Noordin Prasla to open a location in 2015 in the city’s popular Barton Creek Square Mall. 

Great Wraps Signs Deal for Dallas, Oklahoma City

With more than 80 locations nationwide, Great Wraps announced a franchise development agreement that will catapult the brand’s presence further into Texas, with the signing of a multi-city deal to develop restaurants in the Dallas-Fort Worth market, as well as enter the state of Oklahoma for the first time. Experienced multiunit franchisee Premila Vishwanath and her business partners at J2K LLC, who currently operate a franchise portfolio that consists of 44 Jack in the Box and four Pizza Hut locations, secured the rights to develop Great Wraps restaurants in Dallas-Fort Worth, as well as O

Your Future Leaders

These days in the quick-service and fast-casual restaurant industries, the Millennial reigns supreme. The coveted demographic, approximately 20–35 in age and roughly 80 million members strong in the U.S., is the all-important target whose liberal tastes and propensity for all things digital and social media has forced the industry into a new era of innovation and transparency.

Chef for Hire

Quick serves enlist culinary consultants to boost menu offerings.

Quick service restaurant brands hire chefs to develop new innovative menus.
Peet's Coffee & Tea enlisted chef Arnold Eric Wong to develop its “Fresh Grab & Go” menu, which includes salads and other healthier items. Peet's Coffee & Tea

In an attempt to elevate their menu offerings, some quick-serve chains are teaming with professional chefs to revamp and upscale their food and beverage products.

Atlanta-based Great Wraps; Greensboro, North Carolina–based Biscuitville; and Emeryville, California–based Peet’s Coffee & Tea are three brands that have recently hired seasoned chefs to spearhead new-menu campaigns.

Great Wraps Rolls Into Boston with Three-Unit Agreement

Great Wraps, an Atlanta-based fast-casual chain with 75 locations across the U.S., will expand into Boston with new franchise partner Fred Gamble. Gamble's commitment to develop three locations, all of which will feature Great Wraps’ new hoodless and fryer-less café operation, extends the brand's efforts to reach customers at high-traffic retail centers, office buildings, and universities.

Operators: Is Winter Over Yet?

Sales, traffic down in parts of country hardest hit by winter weather.

Quick service brands see slow sales growth from winter snow and ice storms.
Pancheros, which has 65 units and is based in the Midwest, has experienced slower sales growth due to winter storms.

As winter storms continue to wreak havoc in the Midwest, Northeast, and Southeast U.S., a bleak sales picture among limited-service restaurants is starting to emerge.

Foodservice sales in the regions most affected by snow and ice storms dropped between 7 and 8 percent in January and February, according to foodservice consulting firm Technomic. National foodservice sales declined between 3 and 4 percent overall as a result.