Hardee's

CKE Restaurants Kick Off Stars for Heroes Campaign

CKE Restaurants Holdings Inc., parent company to Carl’s Jr. and Hardee’s restaurant chains, kicked off its fourth annual Stars for Heroes fundraising campaign at participating restaurant locations. The program, which has raised more than $2.5 million since its inception, harnesses the compassion and generosity of its customers, franchisees, and employees to rally behind the nation’s military veterans and families. Funds raised during this year’s campaign will support national charity partners, Dream Foundation and USA Cares, as well as regional charities in Carl’s Jr.

Inside Roark Capital

The boardroom at Roark Capital Group’s offices in an Atlanta skyscraper has all the accoutrements of a nicely appointed meeting area, including a large conference table surrounded by comfortable chairs and a wide view of the city below.

There’s just one distinction: Two dozen black-framed notices of the private equity firm’s acquisitions dot the walls along the narrow sides of the room. Lying on the carpet are two more frames, holding announcements for the latest purchases, Carl’s Jr. and Hardee’s, made last December in a deal valued at about $1.7 billion.

Healthy Surroundings

A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.

While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 2002, Hardee’s had exclusive use of the findings for 10 years, and it was published by lab director Dr. Brian Wansink in 2012.

Wansink details how his team gave a Hardee’s location in Champaign, Illinois, a casual-dining makeover in one sealed-off room to compare guest experiences.

Hardee's Adds X-Tra Bacon to New Menu Items

Behold the power of bacon. Superhuman appetites meet their match today at Carl’s Jr. and Hardee’s with the arrival of two new menu items that pack a mighty serving of bacon. Featuring four strips of bacon, twice the bacon of their classic menu counterparts at Carl’s Jr. and Hardee’s, the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit are available now at all participating Hardee’s and at Carl’s Jr.

Roark Capital To Acquire CKE Restaurants

CKE Inc., parent company of Carl’s Jr. and Hardee’s, announced that an affiliate of Roark Capital Group entered into a definitive agreement to acquire a majority stake in the company with senior management retaining a minority stake. CKE is currently majority-owned and controlled by investment funds affiliated with Apollo Global Management, LLC. Terms of the transaction were not disclosed. The transaction is expected to close in the fourth quarter of 2013, subject to regulatory approvals and other customary closing conditions.

Fall Flavors Show Up Early

Pumpkin reigns as operators rush to capitalize on popular seasonal trends.

Krispy Kreme released its pumpkin-themed fall lineup a month early this year.
Krispy Kreme released its pumpkin-themed fall lineup a month early this year. Krispy Kreme

Quick-service operators are launching seasonal menu items earlier this fall in an effort to beat their competition to the punch. From pumpkin doughnuts to caramel apple frozen yogurt, fall-flavored menu items are popping up across the industry even before the season has officially begun.

“We usually launch [fall products] in October. But this year, for the first time, we are bringing them out in September,” says Lafeea Watson, spokeswoman for Krispy Kreme. “That’s what the industry seems to be doing.”

The New Norm

The history books detailing the recent Great Recession will include plenty of obvious chapters: the subprime mortgage crisis, Wall Street bailouts, housing bubbles, and skyrocketing unemployment. But those volumes might miss a less visible element of the economic collapse: the crippling credit market that wreaked havoc by bringing business growth to a near standstill.

Superman Gets a Super Burger at Carl's Jr., Hardee's

Boasting six slices of bacon, the new Super Bacon Cheeseburger is available now at all Hardee’s and Carl’s Jr. locations. The newest premium burger offering from Carl’s Jr. and Hardee’s is part of the restaurants’ promotional tie-in with Warner Bros. Pictures’ release of “Man of Steel,” in theaters June 14.

The Super Bacon Cheeseburger features a charbroiled beef patty, American cheese, mayonnaise, tomato, onion, lettuce, and six full bacon strips. Prices start at $3.99 and may vary by location.

CKE Approves Panasonic's Attune Drive-Thru Headsets

Panasonic announced that the Attune drive-thru communications system is now certified by CKE Restaurants for use in Carl’s Jr.and Hardee’s locations across the nation.

Panasonic’s Attune has met the rigorous certification standards set forth by CKE and is now available for franchisees to purchase. Attune enhances customer satisfaction through improved speed of service and order accuracy in the drive thru.

Carl's Jr., Hardee's Smoke Up the Breakfast Menu

Carl’s Jr. and Hardee’s present a smokin’ new addition to their lineup of Made from Scratch Biscuits with the Hillshire Farm Smoked Sausage, Egg & Cheese Biscuit.

Previously a limited-time offer at Hardee’s, the popular breakfast menu item is back and now available at all Hardee’s restaurants and at all Carl’s Jr. locations that serve Made from Scratch Biscuits.

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