Entries to the company's "Ad Generator" contest will promote the Little Thickburger in 16 original commercials, instead of one or two as expected.
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The chain will offer a new sandwich on Texas Toast to early-morning customers.
Big shots and big donations at the Dean E. Smith Center in Chapel Hill, North Carolina.
The store will test several eco-friendly initiatives that could spread to other CKE stores.
Refusing to enter into a tit-for-tat pricing war with other quick-serves has helped Carl's Jr. and Hardee's post impressive numbers during the economic crisis.
With the debut of two new training programs, CKE vows not to lose its edge as it expands at home and abroad.
One grand-prize winner will get tickets to a Carolina-Duke match up.
The recession hasn't stopped CKE Restaurants Inc. from surpassing its refranchising goals.
CKE Restaurants, Inc. reports positive period 12 blended same-store sales.
Two new menu items are in, but one classic didn't make the cut.