Company sells 25 Atlanta Hardee's restaurants as initiative launches.
The board of directors at CKE Restaurants, parent of Hardee's and Carl's Jr., has authorized an expansion of its stock repurchase program by $50 million, for a new limit of $150 million.
Long before Hardee's® upgraded its burger line-up to showcase 1/3-, 1/2-,and 2/3-pound, 100 percent Angus beef Thickburgers(TM), the chain sold a popular, relatively little burger known as The Big Twin®, so-named for the two beef patties it offered.
A new television spots in support of the launch features the hit single 'Milkshake' by Kelis
Hardee's today launched its new Philly Cheesesteak Thickburger(TM).
Hardee's, a leader in the QSR breakfast arena, today announced the newest addition to its morning menu, the Steak 'N' Egg Burrito.
The Independent Hardee's Franchisee Association (IHFA) today is establishing a hurricane relief fund to assist franchisee restaurant employees in the Gulf Coast whose lives have been devastated in the aftermath of Hurricane Katrina.
Making a good thing even better, Hardee's(R) announced a new addition to its already popular line of Made From Scratch(TM) Buttermilk Biscuit sandwiches, the Grilled Pork Chop Biscuit(TM), starting today at participating locations.
As the already-famous Paris Hilton/Spicy BBQ Thickburger(TM) TV commercial begins airing in Hardee's® markets today, another Hardee's ad will make its debut for the chain's new Hand-Scooped Ice Cream Shakes & Malts(TM). The new commercial is yet another example of the brand's efforts to connect with its target audience of 18- to 34-year-old males through its advertising.
CKE hopes the move to hand-scooped ice cream treats will further differentiate its burger brand from the competition.