The board of directors at CKE Restaurants, parent of Hardee's and Carl's Jr., has authorized an expansion of its stock repurchase program by $50 million, for a new limit of $150 million.
Long before Hardee's® upgraded its burger line-up to showcase 1/3-, 1/2-,and 2/3-pound, 100 percent Angus beef Thickburgers(TM), the chain sold a popular, relatively little burger known as The Big Twin®, so-named for the two beef patties it offered.
A new television spots in support of the launch features the hit single 'Milkshake' by Kelis
Hardee's today launched its new Philly Cheesesteak Thickburger(TM).
Hardee's, a leader in the QSR breakfast arena, today announced the newest addition to its morning menu, the Steak 'N' Egg Burrito.
The Independent Hardee's Franchisee Association (IHFA) today is establishing a hurricane relief fund to assist franchisee restaurant employees in the Gulf Coast whose lives have been devastated in the aftermath of Hurricane Katrina.
Making a good thing even better, Hardee's(R) announced a new addition to its already popular line of Made From Scratch(TM) Buttermilk Biscuit sandwiches, the Grilled Pork Chop Biscuit(TM), starting today at participating locations.
As the already-famous Paris Hilton/Spicy BBQ Thickburger(TM) TV commercial begins airing in Hardee's® markets today, another Hardee's ad will make its debut for the chain's new Hand-Scooped Ice Cream Shakes & Malts(TM). The new commercial is yet another example of the brand's efforts to connect with its target audience of 18- to 34-year-old males through its advertising.
CKE hopes the move to hand-scooped ice cream treats will further differentiate its burger brand from the competition.
Hardee's latest Thickburger is a revamped version of its classic Swiss cheese and sourdough Frisco Burger, which was retired in 2003.