Hardee's

Hardee’s Beefs Up Breakfast With Steak ‘N’ Gravy Platter

A country-fried steak ladled with sausage gravy has been a stick-to-your-ribs breakfast staple for generations, but has rarely, if ever, found its way onto fast food menus…until now.

Starting today, Hardee’s is introducing the Country Fried Steak ‘N’ Gravy Breakfast Platter, complete with a breaded beefsteak smothered in sausage gravy, Hash Rounds, eggs, and a famous Made from Scratch Buttermilk Biscuit.

Subway Tops 2011 in Consumer Buzz

YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.

Not only was Subway the 2011 Buzz leader amongst quick-serves, but Subway also had the No. 1 Buzz score amongst the entire BrandIndex universe. Two of the top 5 quick-serve brands, meanwhile, were pizza brands, with Papa John’s at No. 3 and Pizza Hut coming in at No. 4.

The quick-serve sector featured only two brands that improved by more than one point, and the largest improver (McDonald’s) climbed only 1.2 points in 2011, in terms of buzz when compared to 2010.

HSUS Now CKE Shareholder to Encourage Egg, Pork Changes

The Humane Society of the United States (HSUS) announced that it is now a shareholder with Apollo Global Management, parent company to Carl’s Jr. and Hardee’s umbrella CKE Restaurants.

The HSUS hopes to use its position as shareholder to encourage the restaurant company to use more cage-free eggs and pork from pigs not housed in gestation crates.

Matthew Prescott, food policy director for the HSUS, says CKE was once at the front of this movement, but that it has since fallen behind the rest of the industry.

CKE Restaurants Approve Panasonic POS Solution

Panasonic has been approved by CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s restaurants, to provide its Stingray POS workstation to Carl’s Jr. and Hardee’s franchisees.

The move will allow franchise owners to benefit from Panasonic’s advanced POS technology, which includes an open architecture design and versatile modular construction. 

Where Holiday Dollars Are

Find out which groups are ready to spend and what they’re buying this season.

A new report shows that consumer spending in the food and beverage space got off to a good start this holiday season. Dollar volume spent in the industry on Black Friday, the unofficial launch of the season, grew 11.7 percent over last year, according to First Data, an electronic commerce and payment processing firm.

To sustain the growth in consumer spending through the holidays, other firms suggest operators should focus on specific demographics and fine-tune their marketing to those groups.

CKE to Present at Hispanic Business Expo

CKE Restaurants Inc. will present and exhibit at the United States Hispanic Chamber of Commerce 32nd-Annual National Convention & Business Expo in Miami on September 18-21. More than 3,000 people are expected at this annual event honoring Hispanic entrepreneurship in America. The convention is the country’s largest networking venue for Hispanic businesses and Fortune 1000 corporations interested in the Hispanic market.

Marketing Moves at CKE Restaurants

Brad Haley has been promoted to chief marketing officer for CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s restaurant chains, CEO Andrew F. Puzder announced. Haley joined CKE as executive vice president of marketing for Hardee’s in 2000 and added responsibility for Carl’s Jr. marketing in 2004.

The Case for Humane

Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like Michael Pollan’s In Defense of Food and Mark Bittman’s Food Matters to widely read articles and editorials in The New York Times, TIME magazine, and USA Today, signs point to a dietary revolution that transcends concerns over health and delves into meatier matters, so to speak.

Carl's Jr., Hardee's Band Together to Aid Military Families

 

CKE Restaurants, parent company to Carl’s Jr. and Hardee’s restaurant chains, launched the Stars for Troops fundraising campaign this week at participating restaurant locations. The campaign hopes to harness the national reach of both brands and the generosity of its customers to rally behind the nation’s military families and veterans. Funds raised in this year’s campaign will assist those groups through national charity partnerships with Homes for Our Troops and USA Cares.

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