CKE Restaurants Inc. will present and exhibit at the United States Hispanic Chamber of Commerce 32nd-Annual National Convention & Business Expo in Miami on September 18-21. More than 3,000 people are expected at this annual event honoring Hispanic entrepreneurship in America. The convention is the country’s largest networking venue for Hispanic businesses and Fortune 1000 corporations interested in the Hispanic market.
Brad Haley has been promoted to chief marketing officer for CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s restaurant chains, CEO Andrew F. Puzder announced. Haley joined CKE as executive vice president of marketing for Hardee’s in 2000 and added responsibility for Carl’s Jr. marketing in 2004.
Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like Michael Pollan’s In Defense of Food and Mark Bittman’s Food Matters to widely read articles and editorials in The New York Times, TIME magazine, and USA Today, signs point to a dietary revolution that transcends concerns over health and delves into meatier matters, so to speak.
One lucky bidder will walk away with a little two-piece of history, as Carl’s Jr. and Hardee’s host a charity auction for a bikini custom-made for Miss Turkey to wear in the fast-food chains’ recent commercial.
CKE Restaurants, parent company to Carl’s Jr. and Hardee’s restaurant chains, launched the Stars for Troops fundraising campaign this week at participating restaurant locations. The campaign hopes to harness the national reach of both brands and the generosity of its customers to rally behind the nation’s military families and veterans. Funds raised in this year’s campaign will assist those groups through national charity partnerships with Homes for Our Troops and USA Cares.
Carl’s Jr. and Hardee’s are known for edgy ads with hot celebrities, sultry models, and juicy burgers. And they’re not afraid to tell America, “That’s just the way it is.” In a bold advertising campaign that launched Monday, the brands reinforced their core beliefs on food and advertising and unveiled a new tagline, “just the way it is.”
Carl’s Jr. and Hardee’s announced a new line of Charbroiled Turkey Burgers. The sister brands are the first fast food chains to offer turkey burgers on a national basis. The new product offering is available now at all Hardee’s and will be available March 23 at Carl’s Jr. locations.
In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.
There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses. But these days, Angus burgers are served at McDonald’s, Back Yard Burgers, Carl’s Jr., Hardee’s, and Smashburger and are just one of many fine-dining menu items, ingredients, and techniques that were adopted by quick-service and fast-casual restaurants over the last decade.
Hardee’s is stepping up to help America kick off the day with a “real” meal that is not snack-sized. The company introduced the Hardee Breakfast Platter, complete with eggs, two strips of bacon, Hash Rounds Potatoes, and a Made from Scratch Biscuit covered with sausage gravy.