Hardee's

Putting the ‘Hardee’ Back in Hardee’s Breakfast

Hardee’s is stepping up to help America kick off the day with a “real” meal that is not snack-sized. The company introduced the Hardee Breakfast Platter, complete with eggs, two strips of bacon, Hash Rounds Potatoes, and a Made from Scratch Biscuit covered with sausage gravy.

Are Mascots Outdated?

Are Ronald, Jack, Wendy, and the King right for marketing in the 21st century?

More than a decade into the 21st century, it is safe to say we are living in a brave new world. Television, perhaps the pièce de résistance of last century, has given way to computers and, in turn, desktop computers and laptops may soon give way to tablets and smartphones.

A Super-Sized Dilemma

In 2004, filmmaker Morgan Spurlock released a documentary, Super Size Me, that made waves across the foodservice sector and among American consumers. By eating nothing but McDonald’s food for 30 days and ordering the Super Sized version of a meal each time it was offered, Spurlock documented the negative physical toll an experiment like his could have on the human body.

CKE Says, There's an App for That

CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s restaurants, launched its Happy Star Rewards loyalty program yesterday. Happy Star Rewards is a GPS-enabled loyalty program that rewards users for checking in at Carl’s Jr. and Hardee’s locations across the U.S. The application, available for iPhone and Android smart phones, combines location-based check-in technology with rewards, making it the first of its kind for the quick-service industry.

The 7 Trends of 2011

You can’t afford to miss these expert predictions.

Restaurant operators have spent 2010 in wait-and-see mode. The economy seems to have survived the financial collapse of 2008—survived being used quite literally here, as in, not died—and is even slowly growing. But consumers are still pinching pennies, and staying afloat in the restaurant industry remains about as difficult as ever.

NC Hardee's Team with Tar Heel Basketball

Straight from its success with University of North Carolina Tar Heel football, Hardee's across North Carolina are continuing the “Tar Heel Tender Tuesdays” for Carolina basketball fans with an even better deal.

Starting immediately, Hardee's will celebrate Tar Heels basketball each Tuesday for the remainder of the 2010-11 regular basketball season with its 3-piece, Hand-Breaded Chicken Tenders combo at a significantly reduced price of $3.99.

Wake Up Breakfast Proteins

There is an answer to the age-old question of which came first, the chicken or the egg.

It’s definitely the egg—at least when it comes to breakfast. Few morning menus are without them. But these days, chicken and another popular poultry protein, turkey, are increasingly popping up on a.m. menuboards at quick-service and fast-casual restaurants.

2010 in Review

Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson

1. BK Sold to Brazilian Investors

Becoming the decade’s biggest restaurant buyout, No. 3 burger chain Burger King Corp. was acquired by 3G Capital, a New York firm backed by Brazilian investors, for $3.3 billion in September. —BC

2. The Food Truck Obsession

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