Huddle House

Huddle House Signs Multiunit Deal with C-Store Co.

Huddle House, a 400-plus-unit family restaurant chain and segment leader in innovation and growth, has signed a multiunit franchise agreement with CEFCO Convenience Stores (CEFCO), adding to the brand’s aggressive expansion efforts.

CEFCO, a 254-unit convenience store company based in Temple, Texas, will bolster the Huddle House growth plan to add more than 100 locations in the next five years.

The CEFCO signing guarantees units in Mt. Vernon and Jarrell, Texas, which are scheduled to open in the spring of 2013.

Huddle House to Franchise in Travel Centers

Huddle House, a family dining restaurant with more than 400 units, has signed franchise agreements with Pilot Travel Centers, LLC to open five new restaurants in the next eight months.

The first of the restaurants is opening this May in Frystown, Pennsylvania, with additional openings slated for Anna, Texas, Fargo, North Dakota, New Haven, Indiana, and Lebanon, Indiana.

Restaurants Hit the Open Road

Brands eye roadside travel centers for growth opportunity.

With at least two mid-size restaurant chains planning to expand through highway travel centers in the coming year, other quick serves looking to grow may want to hit the open road.

Both Huddle House and Fazoli’s, which, respectively, have 430 locations and 230 locations nationwide, are in the process of opening new stores at roadside travel centers, according to the companies.

Huddle House is a diner concept based in Decatur, Georgia, and is planning to add six truck-stop locations to the 25 it already has through an agreement with travel-center operator Pilot Flying J.

Drive Thru, the Huddle House Way

The full-service chain is including a drive thru in its new store prototype in an effort to reach more transient consumers.

The recession helped to blur the line between the quick-serve and casual-dining segments, as price points and service techniques jumped the industry fence in the competition for diners’ dollars. But one full-service chain, Huddle House, decided that with its new store design, it would firmly plant one foot on either side of that fence.

Huddle House’s newest store prototype, while maintaining a table-service dining room, dives deep into quick service with the implementation of a drive thru.

Pages