Jack in the Box

Jack in the Box Heats Up Summer with LTOs

Jack in the Box unveiled two new Ultimate Cheeseburger flavors, BBQ and Jalapeño Ranch, and is heating up summer nights with a new addition to Jack’s Munchie Meal, the Hella-peño Burger.

The new Jalapeño Ranch Ultimate Cheeseburger is stacked with two beef patties, American cheese, Swiss-style cheese, sliced jalapeños, and ranch sauce. The new BBQ Ultimate Cheeseburger features two beef patties, American cheese, Swiss-style cheese, barbeque sauce, and caramelized onions.

Jack in the Box Brings Home the Bacon

Jack in the Box announced the launch of its Bacon Insider burger featuring a beef patty with bacon pieces mixed right in, sandwiched between six half slices of hickory-smoked bacon and topped with a bacon mayo sauce. Served on Jack in the Box’s new brioche bun, the burger also has lettuce, tomato, and American cheese.

The new Bacon Insider is the star of the chain’s new commercial, created by Secret Weapon Marketing and debuting in regional ads starting Sunday, February 2, 2014, during the Super Bowl.

Healthy Dining Finder Goes Mobile

Healthy Dining Finder's mobile site allows users to view healthful menu options and nutritional information at nearby restaurants. Healthy Dining

As the restaurant industry adapts to smartphones and other mobile technology to meet the needs of on-the-go consumers, one company is making it easier to digitally wade through endless dining options with nutrition and health at top of mind.

Jack in the Box Announces Executive Promotions

Jack in the Box Inc. announced the promotions of three executives: Mark H. Blankenship, Ph.D., to executive vice president and chief people, culture and corporate strategy officer; Paul D. Melancon to senior vice president of finance, controller and treasurer; and Keith Guilbault to senior vice president and chief marketing officer.

The Quest for Viral

At Arby’s, it was “legendary detective” Bo Dietl delivering a meat slicer to a competitor’s drive-thru window, reminding viewers and Arby’s fans that many competitors don’t slice on site. At Quiznos, it was a look-alike of famed gymnastics coach Béla Károlyi rating its Chicken Bacon Dipper sandwich as it sailed through the air and landed in a container of dipping sauce.

For both quick-service brands, these scenes, captured in video for TV and online audiences, successfully made fans laugh and created brand awareness, drove traffic, and inspired others to share.