May 23, 2013

Jack in the Box

Under the Wing

May 2013

Mentoring provides quick-serve leaders a way to protect and shape the company’s future.

Jack in the Box Donates $325K to Big Brothers Big Sisters

Fresh seafood from Alaska gives operators a sustainability story to promote.

The Story of the Sea

April 2013

Customers are increasingly interested in the story behind their food. That’s good news for the seafood industry.

Jack in the Box Rings in New Year With Jumbo Deal

If your New Year’s resolution is to eat hearty and be merry, then check out the new $4.29 Jumbo Deal at Jack in the Box.

For a limited time beginning today, participating Jack in the Box restaurants are offering the signature Jumbo Jack hamburger, two tacos, a small order of fries,...

Restaurants Respond to Healthy New Year’s Resolutions

As the New Year approaches, many Americans will make resolutions, often involving diets and healthy eating. Technomic has found that an increasing number of restaurants are able to meet these consumers' needs by creating dishes that are low in fat, calories, and sugar, and by proudly...

Jack Knows How the (Mini) Cookie Crumbles

History is full of examples contradicting the notion that bigger is always better: David didn't need towering height to slay Goliath, and Mickey didn't need Dumbo's girth to rule the world of animation. Need more proof that good, and sometimes delicious, things come in small sizes?...

In New Promo, Jack's Got 'Game'—And Prizes

Gamers love fast food. And they love getting free stuff, whether it’s food or cool new video games. And when it comes to playing those games, they hate to lose. This is what Jack in the Box restaurants, GameStop, and Dr Pepper had in mind when they created an exciting new peel-and-reveal...

Pub-Style Protein Snacks

August 2011

Pub, gastropub, street food. It’s all hot, literally. These foods are playing a role in the growing trend toward protein-heavy mini-meals and snacks among both full-service and quick-service chains.

With snack foods taking hold in the last couple of years, proteins in portable form...

Jack in the Box Goes Big With Jumbo Breakfast

Jack in the Box is giving impetus to the age-old adage that breakfast is the most important meal of the day: For a limited time beginning today, guests can order a platter loaded with mini pancakes, scrambled eggs, hash browns, and a choice of bacon or sausage – all for $2.99, plus tax, at...

Jack's Combo Meal Gets Really Big

Summer is officially under way and Jack in the Box restaurants are serving up the season’s biggest meal deal: A $3.99 Really Big Chicken Sandwich Combo.

Available for a limited time, the combo features Jack’s Really Big Chicken Sandwich, which includes two breaded chicken...

Jack in the Box Takes a Bite Out of Kid's Meals

Jack in the Box restaurants are giving parents yet another option for customizing their child’s Kid’s Combo Meal. Jack in the Box will offer Chiquita Apple Bites with Caramel as a free substitution in Kid’s Combo Meals and as an a la carte side option.

“Jack in the...

LIVE: Freestyle Innovation Continues at NRA

Coca-Cola Co. has partnered with a technology company to allow the new Coca Cola Freestyle fountain dispensers to work hand-in-hand with radio-frequency identification (RFID) chips imbedded in beverage cups.

...

Leveraging Franchisee Diversity

May 2011

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to...

Jack in the Box Shakes Things Up with Blackberry

Ballyhooed by various cultures for centuries as a miracle fruit, the blackberry is now set to cure the shake cravings of Jack in the Box guests. For a limited time, Jack in the Box restaurants are adding Blackberry to their line of real ice cream shakes.

Jack's Hitting the Road

After 60 years of serving guests driving to and through his Jack in the Box restaurants, Jack has decided to turn the tables. He’s going to start driving to his guests to serve his burgers, tacos, and fries. Jack in the Box is taking its fast-food show on...

Vive Jacques: Jack in the Box Rolls Out Croissant Deal

The French have given Americans a lot to celebrate over the years—the Statue of Liberty, some cheap real estate (remember the Louisiana Purchase?), and a buttery bread called a croissant. As a savory salute to the latter’s invention, Jack in the Box restaurants are serving up a deal...

Jack in the Box Delivers for Big Brothers Big Sisters

Jack in the Box announced that the chain’s third annual antenna ball promotion raised $275,000 for Big Brothers Big Sisters, the nation's largest donor and volunteer-supported children's mentoring network.

The promotion featured a new Jack-style antenna ball...

Top Women in Quick Service

March 2011

Just last year, women crossed the 50 percent threshold in the U.S. workforce, and for the first time in history represent the majority of working Americans. Even in our own industry, more than 50 percent of restaurants are now owned by women—a statistic released by the National Restaurant...

Using Noodles as Entrées

March 2011

Just how much do human beings love a great bowl of noodles? Ask Wang Cong-yuan.

According to a December report in The Wall Street Journal, the highly regarded Taiwanese restaurateur charges about $324 for a bowl of his best beef noodles, which includes different cuts of beef from Japan,...

New VP, CIO Joins Jack in the Box Team

Jack in the Box announced that Michael E. Verdesca has been promoted to vice president and chief information officer.

Verdesca, previously division vice president of systems development for the company, had been serving as acting CIO since October 2010. In his new role with the company,...

Jack in the Box Shakes Up Menu

Jack in the Box, a San Diego-based hamburger chain with more than 2,200 restaurant locations in 19 states, announced that it would introduce the Mint Oreo Cookie Shake as an addition to its menu.

Like the Oreo Cookie Shake, another Jack in the Box menu item, the Mint Oreo Cookie...

Jack Goes ‘All-American’ in Super Bowl Spot

With much of the nation’s attention focused on the Super Bowl, Jack in the Box restaurants will once again leverage a break in the gridiron action to debut a new television ad and savory new burger appropriately named the All-American Jack. The 30-second commercial affirms many of the red...

Are Mascots Outdated?

February 2011

More than a decade into the 21st century, it is safe to say we are living in a brave new world. Television, perhaps the pièce de résistance of last century, has given way to computers and, in turn, desktop computers and laptops may soon give way to tablets and smartphones.