Jack in the Box

Jack in the Box Promotes Comma to President, COO

Jack in the Box Inc. today announced Leonard A. Comma was promoted to president and chief operating officer, effective May 14, 2012.

Comma, who had served as executive vice president and chief operating officer of the company since 2010, retains oversight of operations, restaurant development, and franchising, and will now also oversee marketing for Jack in the Box restaurants.

Jack in the Box Adds Four Items to Value Menu

Looking for a fast-food fix that’s light on the wallet? Check out the new Value Menu items at Jack in the Box restaurants. Beginning today, Jack in the Box is offering four new products on its Value Menu, including chicken nuggets comprised of all white meat chicken.

The new Value Menu items and prices, excluding tax, at participating Jack in the Box restaurants are:

  • Chicken Nuggets (five pieces): $1.29
  • Jr. Jack Hamburger: $1.19
  • 16-ounce Drink: $1
  • Value Fries: $1

 

Despite Commodity Increases, Jack in the Box Has Big Q1

Despite a steep spike in beef prices in 2011, Jack in the Box was able to lay the groundwork for a successful beginning to 2012, said Linda A. Lang, CEO and president of the company, during the firm's first-quarter earnings call on February 23.

Lang told investors that same-store sales were up 5.3 percent in the first quarter due to a mix of strategic initiatives the company had employed in 2011. The surge in sales far exceeded the 1.5 percent bump for the same quarter in 2011.

StruckAxiom Wins Jack in the Box Digital Account

Jack in the Box has named StruckAxiom (http://www.struckaxiom.com) as their Digital Agency of Record. StruckAxiom won the business after several rounds and reviews from a long list of competitors.

Executives at Jack in the Box narrowed it down to two finalists, both of which were given a creative assignment. In the end, StruckAxiom presented ideas that impressed both Jack in the Box and their traditional agency, Secret Weapon.

Jack in the Box Holiday Elves Raise $250K for Charity

Jack in the Box restaurants today announced a $250,000 donation to Big Brothers Big Sisters, which will apply the contribution to primarily support its military mentoring programs.

Monies for the donation were raised during a holiday promotion at Jack in the Box restaurants, where the chain sold a limited-edition elf ornament for $1.

With this donation, Jack in the Box fulfills a $1 million pledge it made in 2010 to support military mentoring programs.

Jack in the Box Rings in New Year With Jumbo Deal

If your New Year’s resolution is to eat hearty and be merry, then check out the new $4.29 Jumbo Deal at Jack in the Box.

For a limited time beginning today, participating Jack in the Box restaurants are offering the signature Jumbo Jack hamburger, two tacos, a small order of fries, and a small fountain beverage for just $4.29, plus tax.

Restaurants Respond to Healthy New Year’s Resolutions

As the New Year approaches, many Americans will make resolutions, often involving diets and healthy eating. Technomic has found that an increasing number of restaurants are able to meet these consumers' needs by creating dishes that are low in fat, calories, and sugar, and by proudly describing these healthful properties.

In fact, use of the word "healthy" within menu descriptions has increased by 86 percent over the past year.

Jack Knows How the (Mini) Cookie Crumbles

History is full of examples contradicting the notion that bigger is always better: David didn't need towering height to slay Goliath, and Mickey didn't need Dumbo's girth to rule the world of animation. Need more proof that good, and sometimes delicious, things come in small sizes? Then head over to the nearest Jack in the Box restaurant, where the chain is introducing Mini Cookies this week. For just $1, plus tax, guests at participating Jack in the Box restaurants can enjoy five mouthwatering Mini Cookies filled with candy-coated chocolate and chocolate chips.

In New Promo, Jack's Got 'Game'—And Prizes

Gamers love fast food. And they love getting free stuff, whether it’s food or cool new video games. And when it comes to playing those games, they hate to lose. This is what Jack in the Box restaurants, GameStop, and Dr Pepper had in mind when they created an exciting new peel-and-reveal game that debuts October 3. Even losers can be winners in the new Jack’s Got Game contest that offers Jack in the Box guests three chances to win.

Pub-Style Protein Snacks

Pub, gastropub, street food. It’s all hot, literally. These foods are playing a role in the growing trend toward protein-heavy mini-meals and snacks among both full-service and quick-service chains.

With snack foods taking hold in the last couple of years, proteins in portable form have allowed quick serves to both capitalize on the afternoon, between-lunch-and-dinner daypart and on the convenience more consumers seek. In some cases they also offer a healthy component as a filling, slow-burning fuel source compared with sugary or starchy snacks.

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