Jack in the Box

In New Promo, Jack's Got 'Game'—And Prizes

Gamers love fast food. And they love getting free stuff, whether it’s food or cool new video games. And when it comes to playing those games, they hate to lose. This is what Jack in the Box restaurants, GameStop, and Dr Pepper had in mind when they created an exciting new peel-and-reveal game that debuts October 3. Even losers can be winners in the new Jack’s Got Game contest that offers Jack in the Box guests three chances to win.

Pub-Style Protein Snacks

Pub, gastropub, street food. It’s all hot, literally. These foods are playing a role in the growing trend toward protein-heavy mini-meals and snacks among both full-service and quick-service chains.

With snack foods taking hold in the last couple of years, proteins in portable form have allowed quick serves to both capitalize on the afternoon, between-lunch-and-dinner daypart and on the convenience more consumers seek. In some cases they also offer a healthy component as a filling, slow-burning fuel source compared with sugary or starchy snacks.

Jack in the Box Goes Big With Jumbo Breakfast

Jack in the Box is giving impetus to the age-old adage that breakfast is the most important meal of the day: For a limited time beginning today, guests can order a platter loaded with mini pancakes, scrambled eggs, hash browns, and a choice of bacon or sausage – all for $2.99, plus tax, at participating restaurants.

Jack's Combo Meal Gets Really Big

Summer is officially under way and Jack in the Box restaurants are serving up the season’s biggest meal deal: A $3.99 Really Big Chicken Sandwich Combo.

Available for a limited time, the combo features Jack’s Really Big Chicken Sandwich, which includes two breaded chicken patties, lettuce, tomato, bacon, cheese, and mayo-onion sauce served on a jumbo bakery bun, along with a small drink and small order of seasoned curly fries for just $3.99, plus tax.

Jack in the Box Takes a Bite Out of Kid's Meals

Jack in the Box restaurants are giving parents yet another option for customizing their child’s Kid’s Combo Meal. Jack in the Box will offer Chiquita Apple Bites with Caramel as a free substitution in Kid’s Combo Meals and as an a la carte side option.

“Jack in the Box offers a lot of variety with our Kid’s Combos, from grilled or crispy chicken strips, a grilled cheese sandwich, and hamburger to low-fat milk, juice, and fountain beverages,” says Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc.

LIVE: Freestyle Innovation Continues at NRA

Coca-Cola Co. has partnered with a technology company to allow the new Coca Cola Freestyle fountain dispensers to work hand-in-hand with radio-frequency identification (RFID) chips imbedded in beverage cups.

The tagged cups will trigger the computer software in Coca Cola Freestyle machines to pour the customer's beverage. Without the chip, the dispenser won't work.

Leveraging Franchisee Diversity

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.

Vive Jacques: Jack in the Box Rolls Out Croissant Deal

The French have given Americans a lot to celebrate over the years—the Statue of Liberty, some cheap real estate (remember the Louisiana Purchase?), and a buttery bread called a croissant. As a savory salute to the latter’s invention, Jack in the Box restaurants are serving up a deal that will have guests shouting, “Vive Jacques!” For a limited time at participating restaurants, Jack in the Box is offering two Croissant Sandwiches for $3 plus tax.