History is full of examples contradicting the notion that bigger is always better: David didn't need towering height to slay Goliath, and Mickey didn't need Dumbo's girth to rule the world of animation. Need more proof that good, and sometimes delicious, things come in small sizes? Then head over to the nearest Jack in the Box restaurant, where the chain is introducing Mini Cookies this week. For just $1, plus tax, guests at participating Jack in the Box restaurants can enjoy five mouthwatering Mini Cookies filled with candy-coated chocolate and chocolate chips.
Jack in the Box
Gamers love fast food. And they love getting free stuff, whether it’s food or cool new video games. And when it comes to playing those games, they hate to lose. This is what Jack in the Box restaurants, GameStop, and Dr Pepper had in mind when they created an exciting new peel-and-reveal game that debuts October 3. Even losers can be winners in the new Jack’s Got Game contest that offers Jack in the Box guests three chances to win.
Pub, gastropub, street food. It’s all hot, literally. These foods are playing a role in the growing trend toward protein-heavy mini-meals and snacks among both full-service and quick-service chains.
With snack foods taking hold in the last couple of years, proteins in portable form have allowed quick serves to both capitalize on the afternoon, between-lunch-and-dinner daypart and on the convenience more consumers seek. In some cases they also offer a healthy component as a filling, slow-burning fuel source compared with sugary or starchy snacks.
Jack in the Box is giving impetus to the age-old adage that breakfast is the most important meal of the day: For a limited time beginning today, guests can order a platter loaded with mini pancakes, scrambled eggs, hash browns, and a choice of bacon or sausage – all for $2.99, plus tax, at participating restaurants.
Summer is officially under way and Jack in the Box restaurants are serving up the season’s biggest meal deal: A $3.99 Really Big Chicken Sandwich Combo.
Available for a limited time, the combo features Jack’s Really Big Chicken Sandwich, which includes two breaded chicken patties, lettuce, tomato, bacon, cheese, and mayo-onion sauce served on a jumbo bakery bun, along with a small drink and small order of seasoned curly fries for just $3.99, plus tax.
Jack in the Box restaurants are giving parents yet another option for customizing their child’s Kid’s Combo Meal. Jack in the Box will offer Chiquita Apple Bites with Caramel as a free substitution in Kid’s Combo Meals and as an a la carte side option.
“Jack in the Box offers a lot of variety with our Kid’s Combos, from grilled or crispy chicken strips, a grilled cheese sandwich, and hamburger to low-fat milk, juice, and fountain beverages,” says Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc.
Coca-Cola Co. has partnered with a technology company to allow the new Coca Cola Freestyle fountain dispensers to work hand-in-hand with radio-frequency identification (RFID) chips imbedded in beverage cups.
The tagged cups will trigger the computer software in Coca Cola Freestyle machines to pour the customer's beverage. Without the chip, the dispenser won't work.
Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.
Ballyhooed by various cultures for centuries as a miracle fruit, the blackberry is now set to cure the shake cravings of Jack in the Box guests. For a limited time, Jack in the Box restaurants are adding Blackberry to their line of real ice cream shakes.
After 60 years of serving guests driving to and through his Jack in the Box restaurants, Jack has decided to turn the tables. He’s going to start driving to his guests to serve his burgers, tacos, and fries. Jack in the Box is taking its fast-food show on the road.