Burgers From Your Palm

Burger concepts are competing more in the online and mobile-ordering space.

Burger quick service chains like Jack's rolling out mobile ordering platforms.
Burger chain Jack's rolled out a new online ordering platform designed to help customers' tailgating experience.

Today’s restaurant consumers are increasingly tech savvy and interactive, and much of the quick-service industry has catered to their habits and preferences with the launch of online or mobile ordering tools.

Until recently, that did not include burger concepts, which have struggled to integrate online ordering into established cooking systems. Now, however, more burger joints are figuring out how to incorporate online ordering and are rolling out platforms to improve the overall customer experience.

Jack's Raising Funds to Fight Juvenile Diabetes

Jack’s and Children’s of Alabama announced a partnership to raise funds for juvenile diabetes by inviting communities statewide to purchase paper icons for $1 at Jack’s restaurants from June 3 to 30. The program will also increase awareness through in-store signage. This targeted campaign will support ill and injured children at Alabama’s only hospital dedicated solely to the treatment of children through specialized medical care.


Jack's Goes Social for Guest Impressions

Jack’s, a regional fast-food restaurant with 120 stores across Alabama, Tennessee, Mississippi, and Georgia, is making a national footprint with its recent social-media campaigns.

The company, known for its family atmosphere, fresh burgers, and hand-dipped shakes, has embraced social media to engage new customers and better serve the ones it already has.

A Year After Tornadoes, Jack's Sends 'Messages of Hope'

One year after nearly 200 tornadoes touched down in the Southeast, killing 340 people, an Alabama-based quick-serve chain is doing its part to raise money and hope for the communities that were affected.

Jack’s, based in Birmingham, Alabama, is participating in the Bo Bikes Bama campaign, in which sports legend Bo Jackson is biking 300 miles across Alabama to raise $1 million for the state’s Governor’s Emergency Relief Fund.

Alabama was hit hardest by the April 27, 2011, tornadoes. Some 55 tornadoes claimed the lives of 238 people in the state.

Jack’s Raises $120K For Muscular Dystrophy

Towns and cities across the United States were covered in green for St. Patrick’s Day, but in many Jack’s in the Southeast, things had already been green for a month.

For 14 years, Jack’s has actively participated in the Muscular Dystrophy Association (MDA) Shamrocks Against Dystrophy campaign. This year, Jack’s restaurants raised an unprecedented $119,594, helping the Muscular Dystrophy Association of Greater Alabama surpass its goal of $220,000.

King of Your Domain

New Internet domain-name plan could cost operators thousands and hurt their online presence.

If the Internet Corporation for Assigned Names and Numbers (ICANN) gets its way, quick-service restaurants and thousands of other businesses may soon be forced to write hefty checks to protect their brands online.

ICANN’s proposed generic top-level domain (gTLD) program would allow the number of top-level domain names—the words to the right of the dot in URLs, like .com and .edu—to swell from about two dozen to potentially thousands. The organization claims it will spark online innovations in an increasingly Internet-dominated society.

Jack’s—No, Not Jack—Turns 50


Birmingham, Alabama–based Jack’s Family Restaurants celebrated its 50th anniversary this month, capping a half century in which it became the first fast food chain in Alabama—and one of the first in the nation.

The anniversary marks a significant milestone for a company that has changed hands several times over the years and stuck to a tried-and-true menu of mostly burgers, fries, and shakes.