Jamba Juice

Jamba Gives Whirl'ns a Whirl in SoCal Markets

Jamba Juice Company announced the expansion of their highly successful Whirl’ns Frozen Yogurt, a line of frozen yogurt treats featuring signature flavors found only at Jamba Juice. The line was originally launched December 2010 in 22 Sacramento-area Jamba Juice stores. Jamba decided to expand the line into more than 100 additional stores in Southern California.

Beginning May 24, fans in select Los Angeles and San Diego area stores will be able to enjoy Jamba’s unique all-natural, fruit-based frozen yogurt in 10 signature flavors, including a rotating seasonal offering.

Jamba Joins Job Initiative

Jamba Juice Company, a leading healthy, active lifestyle company, announced its commitment to put 2,500 youth to work this summer in support of U.S. Department of Labor (DOL) Summer Jobs USA Initiative.

The announcement came on a teleconference call hosted by Obama Administration Labor Secretary, Hilda Solis. More than 100 mayors from around the country participated in the call, including U.S. Conference of Mayors President, Elizabeth Kautz. Bruce Schroder, president of stores for Jamba Juice, represented the Company on the call.

Jamba Lets Consumers Power-Up With Superfruit Shots

 

Give your day a boost at over 300 Jamba Juice locations in California with Jamba Daily Superfruit Shots. Designed to provide quick and easy nutrition, Jamba-branded Daily Superfruit Shots are a fresh take on dietary supplements that capture the delicious flavors and benefits of Brazilian superfruits.The Daily Superfruit Shots are available in Jamba Juice retail stores in 1-oz. and 2-oz. shots or by the bottle for convenient at-home use.

Jamba Lands Star Franchise Partner: Venus Williams

Jamba Juice announced that tennis star Venus Williams has joined the company as a franchise partner and will help the brand enter the Washington, D.C., market.

James White, chairman, president, and CEO of Jamba Juice, told QSR in an exclusive interview that the Williams family had been fans of the brand in their native California, and that Jamba has been in discussion with the camp for the last year about a partnership.

Jamba Refranchises 150+ Stores

 

Jamba Juice announced the completion of its refranchise initiative, originally announced in May 2009, with the sale of 41 stores in the Chicago/Minneapolis markets to J J Maa, Inc.

The company was successful in completing the sale of 173 stores, exceeding the original goal to refranchise up to 150 stores primarily outside of California. In conjunction with several of the refranchise transactions, development agreements for an aggregate of 52 additional new Jamba Juice stores were entered into as well as commitments to refresh and refurbish select mature stores.

Something's Poppin' Up at Jamba

 

In an alliance designed to get mouths watering, Popcorn, Indiana, a gourmet snack maker, is popping up in all Jamba Juice locations in North America.  Two of Popcorn, Indiana's best sellers, the original Kettlecorn and brand new Sea Salt Chip'ins snacks, are now available in 1-ounce bags in over 700 Jamba Juice locations nation-wide.  

Jamba CEO Visits the Hill

James D. White, chairman, president, and CEO of Jamba, led a delegation of company executives to the nation’s capitol last week visiting several senior Obama administration officials. 

The meetings were organized to promote the company’s long-standing commitment to promoting healthy, active lifestyles and small business entrepreneurship, and to building healthier communities and schools across America. White also joined a chorus of American companies pledging their support for the U.S.-Korea Free Trade Agreement.

How to Spot a Good (& Bad) Brand Extension

What do Bic underwear, Harley-Davidson wine coolers, and Jamba Juice soup have in common? They’re all ways companies have tried to extend their brands—and they all failed.

It shouldn’t have been a surprise that the rough and manly image of the Harley brand wouldn’t fit with the light and girly product attributes of a wine cooler, but the fates of other brand extensions are harder to predict.

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