Jamba Juice

Jamba CEO Visits the Hill

James D. White, chairman, president, and CEO of Jamba, led a delegation of company executives to the nation’s capitol last week visiting several senior Obama administration officials. 

The meetings were organized to promote the company’s long-standing commitment to promoting healthy, active lifestyles and small business entrepreneurship, and to building healthier communities and schools across America. White also joined a chorus of American companies pledging their support for the U.S.-Korea Free Trade Agreement.

How to Spot a Good (& Bad) Brand Extension

What do Bic underwear, Harley-Davidson wine coolers, and Jamba Juice soup have in common? They’re all ways companies have tried to extend their brands—and they all failed.

It shouldn’t have been a surprise that the rough and manly image of the Harley brand wouldn’t fit with the light and girly product attributes of a wine cooler, but the fates of other brand extensions are harder to predict.

Jamba Taps Into the Vegetable World

Jamba Juice added three new smoothie flavors to its menuboard this week, the first smoothies from the company to feature vegetables in its smoothie mix.

Susan Shields, senior vice president and chief marketing officer for Jamba Juice, said in an e-mail to QSR that in the company’s 21-year history, fruits, superfruits, and probiotics were always the primary focus of innovation—until now.

Jamba’s New Campaign Promises to ‘Wow’

Jamba Juice Company announced the launch of the Jamba Juice “Ambassadors of Wow” campaign, a year-long contest to find a group of 100 local ambassadors, eight of which will be chosen to become national representatives of the brand. The contest, which will run in stages throughout the year, encourages fans to nominate themselves or worthy friends or family members to be the new faces of Jamba and share their excitement about the brand by creating “wow” through support and involvement within their communities.

Top Women in Quick Service

Meet the women leading the biggest segment in the restaurant industry.

Just last year, women crossed the 50 percent threshold in the U.S. workforce, and for the first time in history represent the majority of working Americans. Even in our own industry, more than 50 percent of restaurants are now owned by women—a statistic released by the National Restaurant Association just last month.

While women’s accomplishments in the professional and collegiate world are undeniable (for every two men earning a post-secondary degree, three women are graduating), the fact remains that only 2 percent of bosses at America’s largest companies are women.

Make-at-Home Jamba Smoothies Expand Across U.S.

Inventure Foods, a leading food manufacturer, will begin expansion of its licensed, make-at-home Jamba All Natural Smoothies to the East Coast and Midwest next month, resulting in full national distribution of the product line this year.

The new distribution will supplement the nearly 7,000 retail stores already selling Jamba All Natural Smoothies, including retailers on the West Coast and several national mass merchandisers.

Jamba Juice Pairs Up with SYGMA

Jamba Juice and SYGMA, a national foodservice distribution company owned by Sysco Corporation, announced their plans to form a supply chain distribution alliance.

The proposed alliance will enable Jamba to consolidate distribution channels and achieve greater efficiencies in their supply chain as well as position Jamba for faster expansion of services into existing and new geographic locations.

“The move to SYGMA is anticipated to drive several improvements for Jamba Juice,” says Greg Schwartz, senior vice president of supply chain for Jamba Juice.

Moms, Kids Give Thumbs Up to Jamba Bars

Jamba Juice Company received a nod of approval from Parents Magazine in its February issue, which counted the Jamba-branded Yogurt and Sorbet Bars among their Parents 25 Best Snacks for 2011. Products that made the list were identified by four nutrition experts and then taste-tested by 200 kids while parents voted for products that were the most convenient and easy to eat on the go.

Jamba Juice Opens Store in South Korea

Jamba Juice and the SPC Group, a food-specialty company operating more than 4,500 stores, announced the grand opening of their first international Jamba Juice location in South Korea.

The store opened in the Incheon International Airport, the primary airport serving the Seoul area and one of the largest and busiest airports in the world.

Jamba Juice Introduces Slow-Cooked Oatmeal

Jamba Juice announced that it will be adding organic slow-cooked, steel-cut oatmeal to its breakfast menu.

The steel-cut oats will be made with minimal processing, which helps to retain many of the wholesome aspects of the grain. The oats are then slowly cooked in water and soymilk, resulting in a chewy texture.

Instant oats, on the other hand, are processed through steaming and then rolled into flat flakes. Because rolled oats have been processed, they require less time to cook, which is why they're called "instant."

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