At Jersey Mike’s Subs, it’s the little things that make a big difference. The real red wine vinegar used on sandwiches. The freshly sliced meats and cheeses. The store-baked bread and the made-to-order cheesesteaks on the grill.
Jersey Mike’s leaders say those small touches are what set it apart from the world of fast food; it’s not just about offering a cheap meal. The brand isn’t competing in the $5 foot-long arena. Instead, executives say they’re staying focused on the quality of ingredients and service.