Jersey Mike’s Subs is expanding in select U.S. markets with franchise partners who have track records of building strong brands. This continues Jersey Mike’s steady growth strategy, selecting area directors and franchisees that share the company’s commitment to quality products, exceptional customer service, and giving back to the local community.
Angelo Crowell is a big man. At 6 feet 1 inch tall and about 250 pounds, you might take the broad-shouldered 29-year-old for a football player.
You probably wouldn’t pin him as the perfect restaurant franchisee.
With the first presumption, you’d be right. Crowell played linebacker in the NFL for the Buffalo Bills, who drafted him in 2003, and later for the Tampa Bay Buccaneers. He is now a free agent who says he keeps himself in game shape in case he gets another opportunity to play.
“I’d rather be ready than not ready,” he says.
Yesterday, Jersey Mike’s Subs opened its 50th store in the Los Angeles area in Hollywood, celebrating with a fundraiser to benefit Hollywood High School. The East Coast–style sub sandwich shop, with a rapidly growing following on the West Coast, opened its first California store in 2003 in Camarillo and now has 27 individual storeowners employing nearly 600 team members in the L.A. area.
This latest store, on the Hollywood Walk of Fame at Sunset & Vine, is the third for Jersey Mike’s owner and former TV producer and agent Lloyd Weintraub.
Jersey Mike's Subs is introducing a new mobile ordering app for iPhones, making it easy for Jersey Mike's customers to get the sub sandwiches they crave—at the tap of a finger.
Available now for download on iTunes,the free app is easy to use and lets customers customize their order, pay ahead, and have their favorite hot or cold sub ready and waiting for them when they arrive at the store.
Jersey Mike’s Takes Care of L.A.
There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses. But these days, Angus burgers are served at McDonald’s, Back Yard Burgers, Carl’s Jr., Hardee’s, and Smashburger and are just one of many fine-dining menu items, ingredients, and techniques that were adopted by quick-service and fast-casual restaurants over the last decade.
In celebration of its 55thanniversary and for a limited time only, Jersey Mike’s Subs is introducing the “Chicka-Phila-Roni” sub. The sub will be available at Jersey Mike’s stores nationwide through February, in time for football playoff madness.
Inspired by a group of Jersey Mike’s aficionados—Dallas pro athletes who take their Jersey Mike’s subs seriously and like their chicken with an attitude—the Chicka-Phila-Roni is as unique as its name.
Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment’s Impact Value rankings, more than doubling the totals of second and third place brands McDonald’s and Burger King.
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Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson
1. BK Sold to Brazilian Investors
Becoming the decade’s biggest restaurant buyout, No. 3 burger chain Burger King Corp. was acquired by 3G Capital, a New York firm backed by Brazilian investors, for $3.3 billion in September. —BC
2. The Food Truck Obsession