Jimmy John’s and NASCAR.
McDonald’s and the Olympics.
Taco Bell and Major League Baseball.
Papa John’s and the National Football League.
With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a more accepted and important role in corporations’ marketing mix.
“Traditional media just doesn’t cut it as it used to and sponsorships provide an opportunity to tap into the key passion points of consumers,” says William Chipps, senior editor of the IEG Sponsorship Report.