Jimmy John's

Sponsorship Could Be Solution to Crowded Ad Market

Jimmy John’s and NASCAR.

McDonald’s and the Olympics.

Taco Bell and Major League Baseball.

Papa John’s and the National Football League.

With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a more accepted and important role in corporations’ marketing mix.

“Traditional media just doesn’t cut it as it used to and sponsorships provide an opportunity to tap into the key passion points of consumers,” says William Chipps, senior editor of the IEG Sponsorship Report.

Top Fast-Casual Trends for 2011

Continued Commodity Pressures

Many of the forces that caused the crazy commodity price increases several years ago are still at work: concerns about supply, rising energy costs, growing worldwide demand, and financial speculation through recently developed financial instruments. As most restaurateurs have neither the means nor knowledge to protect ourselves through contracting things out, we will continue to feel this inflationary pressure throughout 2011 and beyond.

Starbucks Twice as Good as McDonald's in Media Impact

Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment’s Impact Value rankings, more than doubling the totals of second and third place brands McDonald’s and Burger King.

Pages