Johnny Rockets can now support two out of three characteristics of "Diners, Drive-Ins, and Dives." The full-service concept announced this week that it will spin-off its Americana brand with four quick-service prototypes, from a standalone drive-thru unit and drive-in accompaniment to a pop-up shop and food truck.
As part of its commitment to serve more consumers where they live, work, and play, Johnny Rockets is serving up nontraditional venues across the U.S., including theme parks, casinos, water parks, and airports, where the Bureau of Transportation says more than 645 million passengers traveled domestically in 2013. To meet the needs of the on-the-go consumer, Johnny Rockets announced its entry into the Syracuse International Airport as part of the airport’s $63 million expansion.
Global hamburger franchise Johnny Rockets was featured on the latest episode of TNT’s new reality series, “Inside Job.” Each week on “Inside Job,” one of America's hottest companies invites four highly qualified job candidates to compete for an executive position. For one week, they live together, work together, and play together as part of the interview and hiring process while competing to land their dream job.
The Texas restaurant market is cooking—according to the National Restaurant Association, the state's restaurants are projected to register $42.6 billion in sales and will employ 10 percent of the state's workforce. Johnny Rockets, with several locations already thriving in the market, has enacted growth and development strategies for expanding further into Texas.
Johnny Rockets opens its newest restaurant at The Shops at Gatlinburg Town Center in Gatlinburg, Tennessee. Situated on the outskirts of the Great Smoky Mountains National Park, the only free national park in the country, the 25-year old Johnny Rockets brand is introducing its new design, updated music program and classic American cuisine to the quaint resort town.
Andrew Stern’s New York City–based company, Five Points Partners, owns franchises of several brands, including Dunkin’ Donuts, Subway, and Five Guys Burgers and Fries. After seven years as a franchisee under different brands, Stern knows the difference between a strong and productive relationship among franchisees and franchisor and a bad one.
One of Stern’s telltale signs of a great franchisor is the level of support offered by the brand—even during an economic slump when revenues and resources are low.