May 25, 2013

Juice It Up!

The Growth 40
January 2013

Aside from all being west of the Mississippi River, Denver; Waco, Texas; and Yuma, Arizona, have seemingly little in common. One is a thriving cosmopolitan metro nestled on the rim of the Rocky Mountains; one sits in the shadow of much larger and more heralded Lone Star markets; and the other...

One to Watch: Juice It Up!
December 2012

Frank Easterbrook, president and CEO of Juice It Up!, is passionate about juicing. So much so that he wants to reverse the ratio of smoothies to juices sold at Juice It Up! so that juices dominate the business.

Fresh raw juices, introduced about a year and a half ago, account for 15...

Juice It Up! Opens 25th Raw Juice Bar

Juice It Up! is living up to its reputation as a pioneer in the competitive smoothie and juice industry, recently being recognized as the largest raw juice bar chain in Orange County, California.

The Irvine, California–based company started the year by launching a new Raw Juice Bar...

Juice It Up! Lands Brand Ambassador

Juice It Up!, a juice and smoothie chain, announced the addition of a brand ambassador to bring a face to the company for the first time in the chain’s history.

After a careful selection process, Orange resident Katie Gladding was chosen to represent the brand. The decision to adopt...