Juice It Up!

Juice It Up! Adds Another CA Unit to Franchise Portfolio

Juice It Up!, the nation’s largest raw juice bar and hand-crafted smoothie franchise, opened its newest location in Apple Valley, California. The store is the second to open under the ownership of Shephard Shoppe Inc., cofounded by Scott and Lila Shephard, which also operates one other location. Juice It Up! at Apple Valley Commons offers functional fresh-squeezed raw juices, blended-to-order fruit smoothies, and açaí and pitaya bowls designed to meet the nutritional wants and needs of guests.

Juice It Up! Reports Q1 Sales Growth of 26 Percent

Juice It Up! announced solid same-store sales growth of 26 percent and an average unit volume increase of 25 percent in the first quarter of 2014.

As of March 2014, the company has reported sales increases for 21 consecutive months. This steady growth has resulted in a 40 percent increase in sales over the last 24 months, a number that exceeds same-store sales for some of the company’s largest smoothie bar competitors.

Juice It Up! Rewards Guests with New Loyalty Program

Juice It Up! launched its new, paperless loyalty program to reward guests for visiting Juice It Up! My Juice It Up! Healthy Rewards program allows customers to accrue points based on their purchases. Guests earn one point for every dollar spent, and for every 50 points earned, guests will automatically receive a $5 reward to use toward any Juice It Up! product on their next visit.

Juice It Up! Goes All In with Raw Fusion LTO

Juice It Up!, the raw juice bar and hand-crafted smoothie franchise, is now offering its brand new Raw Fusion handcrafted juice blend, available at all 80 stores nationwide for a limited time. An industry-first in the raw juice bar segment, Raw Fusion, prepared in a blender, fuses together whole fruits and vegetables to retain 100 percent of the fiber and nutritional properties found in each ingredient. At only 190 calories for the 20-ounce serving, Raw Fusion has 7 grams of dietary fiber and is designed to satisfy hunger, sustain energy, and support digestive health.

Pro Volleyball Player Takes Over Juice It Up! Location

Juice It Up!, the raw juice bar and smoothie franchise, announced its newest franchisee, professional volleyball player Erin Gray, will take over the Rancho Santa Margarita, California, location effective April 1, 2014. Gray is celebrating her new ownership at the store on Saturday, April 5, from 7 a.m. to 4 p.m. with fun events for the community including an extreme game truck, discounted beverages, and an hourly raffle drawing for prizes.

Smooth Transition

Whether or not consumers are flocking to the better-for-you items they’re demanding from quick-serve restaurants is up for debate, but there’s really no argument about yogurt’s success. The dairy product’s growth is hard to ignore; according to U.S. Department of Agriculture data, yogurt production doubled between 2002 and 2012 to meet demand.

Juice It Up! Aims to Grow Brand with New PR Firm

Juice It Up!, a raw juice bar and hand-crafted smoothie franchise, has named Morgan Marketing and Public Relations, an Irvine-based full-service marketing and public relations firm, its public relations agency of record after a competitive RFP process. Morgan Marketing will provide a wide scope of public relations and marketing services with the goals to drive in-store sales and generate franchise interest.


Juice It Up! Brings News of Expansion at Franchise Expo

Juice It Up! will showcase its rising success in the raw juice market and announcing its Texas expansion at the upcoming Franchise Expo South, February 6–8 at Reliant Center in Houston. On the heels of inking a three-store development deal in Texas, Juice It Up! will be of interest to attendees looking to expand their franchise portfolio into the healthy lifestyle market. The company, with headquarters in Irvine, California, revamped its brand and product offering in early 2012 to reach the trending and continuously growing raw juice market.