Juice It Up!

Juice It Up! Brings News of Expansion at Franchise Expo

Juice It Up! will showcase its rising success in the raw juice market and announcing its Texas expansion at the upcoming Franchise Expo South, February 6–8 at Reliant Center in Houston. On the heels of inking a three-store development deal in Texas, Juice It Up! will be of interest to attendees looking to expand their franchise portfolio into the healthy lifestyle market. The company, with headquarters in Irvine, California, revamped its brand and product offering in early 2012 to reach the trending and continuously growing raw juice market.

Dragon Fruit Hits The Menu At Juice It Up!

Juice It Up!, the nation’s largest raw juice bar and handcrafted smoothie franchise, has added a powerful player to its healthy lifestyle options and offerings.

The 82-store chain—which was first designed to introduce the benefits and flavor of the acai superfruit—has now announced a new line of bowls and smoothies featuring the colorful and exotic pitaya fruit, commonly referred to as dragon fruit.

Juice It Up! Going Green with New Smoothie

Juice It Up!, one of the nations largest raw juice bar chains and smoothie franchises has announced the launch of its newest blended creation, the Ever Green Smoothie. The new offering, which combines vitamin-packed vegetables such as Kale and Spinach, with the flavor of a blended smoothie, has customers, core juicers, and yes…moms everywhere, thrilled to be “going green”.


The Growth 40

Aside from all being west of the Mississippi River, Denver; Waco, Texas; and Yuma, Arizona, have seemingly little in common. One is a thriving cosmopolitan metro nestled on the rim of the Rocky Mountains; one sits in the shadow of much larger and more heralded Lone Star markets; and the other perches quietly on the nation's southern border.

Each has its own charm and character, but all share one distinction: high potential for quick-service restaurant growth, according to QSR’s third-annual Growth 40 report.

One to Watch: Juice It Up!

Frank Easterbrook, president and CEO of Juice It Up!, is passionate about juicing. So much so that he wants to reverse the ratio of smoothies to juices sold at Juice It Up! so that juices dominate the business.

Fresh raw juices, introduced about a year and a half ago, account for 15 percent of sales at the California-based store.

“Realistically, I’d like to see it get to 50-50,” Easterbrook says. “With my interest in the health and wellbeing of people, however, I’d personally like to see it at 85 percent juice.”

Juice It Up! Opens 25th Raw Juice Bar

Juice It Up! is living up to its reputation as a pioneer in the competitive smoothie and juice industry, recently being recognized as the largest raw juice bar chain in Orange County, California.

The Irvine, California–based company started the year by launching a new Raw Juice Bar initiative that caters to the health-conscious lifestyles of its customers.

This month, only eight months after its launch, Juice It Up! celebrates the opening of its 25th Raw Juice Bar in Aliso Viejo, California.

Juice It Up! Lands Brand Ambassador

Juice It Up!, a juice and smoothie chain, announced the addition of a brand ambassador to bring a face to the company for the first time in the chain’s history.

After a careful selection process, Orange resident Katie Gladding was chosen to represent the brand. The decision to adopt a brand spokesperson aligns with the company’s efforts to revamp its look and messaging as it continues to position the brand as advocates of healthy choices and healthy lifestyles for its consumers.