Juice It Up!

Pro Volleyball Player Takes Over Juice It Up! Location

Juice It Up!, the raw juice bar and smoothie franchise, announced its newest franchisee, professional volleyball player Erin Gray, will take over the Rancho Santa Margarita, California, location effective April 1, 2014. Gray is celebrating her new ownership at the store on Saturday, April 5, from 7 a.m. to 4 p.m. with fun events for the community including an extreme game truck, discounted beverages, and an hourly raffle drawing for prizes.

Smooth Transition

Whether or not consumers are flocking to the better-for-you items they’re demanding from quick-serve restaurants is up for debate, but there’s really no argument about yogurt’s success. The dairy product’s growth is hard to ignore; according to U.S. Department of Agriculture data, yogurt production doubled between 2002 and 2012 to meet demand.

Juice It Up! Aims to Grow Brand with New PR Firm

Juice It Up!, a raw juice bar and hand-crafted smoothie franchise, has named Morgan Marketing and Public Relations, an Irvine-based full-service marketing and public relations firm, its public relations agency of record after a competitive RFP process. Morgan Marketing will provide a wide scope of public relations and marketing services with the goals to drive in-store sales and generate franchise interest.


Juice It Up! Brings News of Expansion at Franchise Expo

Juice It Up! will showcase its rising success in the raw juice market and announcing its Texas expansion at the upcoming Franchise Expo South, February 6–8 at Reliant Center in Houston. On the heels of inking a three-store development deal in Texas, Juice It Up! will be of interest to attendees looking to expand their franchise portfolio into the healthy lifestyle market. The company, with headquarters in Irvine, California, revamped its brand and product offering in early 2012 to reach the trending and continuously growing raw juice market.

Dragon Fruit Hits The Menu At Juice It Up!

Juice It Up!, the nation’s largest raw juice bar and handcrafted smoothie franchise, has added a powerful player to its healthy lifestyle options and offerings.

The 82-store chain—which was first designed to introduce the benefits and flavor of the acai superfruit—has now announced a new line of bowls and smoothies featuring the colorful and exotic pitaya fruit, commonly referred to as dragon fruit.

Juice It Up! Going Green with New Smoothie

Juice It Up!, one of the nations largest raw juice bar chains and smoothie franchises has announced the launch of its newest blended creation, the Ever Green Smoothie. The new offering, which combines vitamin-packed vegetables such as Kale and Spinach, with the flavor of a blended smoothie, has customers, core juicers, and yes…moms everywhere, thrilled to be “going green”.


The Growth 40

Aside from all being west of the Mississippi River, Denver; Waco, Texas; and Yuma, Arizona, have seemingly little in common. One is a thriving cosmopolitan metro nestled on the rim of the Rocky Mountains; one sits in the shadow of much larger and more heralded Lone Star markets; and the other perches quietly on the nation's southern border.

Each has its own charm and character, but all share one distinction: high potential for quick-service restaurant growth, according to QSR’s third-annual Growth 40 report.

One to Watch: Juice It Up!

Frank Easterbrook, president and CEO of Juice It Up!, is passionate about juicing. So much so that he wants to reverse the ratio of smoothies to juices sold at Juice It Up! so that juices dominate the business.

Fresh raw juices, introduced about a year and a half ago, account for 15 percent of sales at the California-based store.

“Realistically, I’d like to see it get to 50-50,” Easterbrook says. “With my interest in the health and wellbeing of people, however, I’d personally like to see it at 85 percent juice.”