KFC has launched a new broadcast initiative showing how KFC’s chicken nuggets are the nuggets kids didn’t know they were missing, until they tried them. The campaign includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Scoppechio.
KFC launched a new Hispanic broadcast initiative geared toward bringing the slow and savory back into lunch with KFC’s $5 Fill Ups. Airing nationally through January 18, KFC is helping adults, including “Billennials” (Hispanic Millennials), indulge with five lunch alternatives that offer an abundant value.
Images of the late Col. Harlan Sanders are everywhere as you walk through the Louisville, Kentucky, headquarters of KFC and its parent, Yum! Brands. Not only are there plenty of photos and videos of the company founder and creator of the world’s most popular fried chicken recipe, but there are also statues of him both standing and sitting, as well as an animatronic version in the onsite Col. Sanders Museum.
The holidays are a time to be grateful and to give back, and that's what KFC plans to do with the launch of its #FillUpForGood campaign. Teaming up with Feeding America, the nation's largest domestic hunger-relief organization, KFC invites consumers to help KFC reach its goal to fund 1 million meals to those in need this holiday season.
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YUM! holds an annual competition in Latin America and the Caribbean for the purpose of evaluating its KFC restaurants that are located throughout the region. This competition is known as C.H.A.M.P.S. Team Challenge. And this year, KFC Costa Rica, with a five-person team, earned First Place as Regional Champion for the second time in just three years.
The quick-service industry isn’t quite what it used to be. Gone are the days when a simple roll or slices of white bread sufficed as carriers for a burger or sandwich.
These days, with innovation required in an increasingly competitive field, sandwich carriers ranging from doughnuts and lettuce to ramen noodles and fried chicken are combining creativity with novelty to develop tasty twists on tradition.
Yum! Brands, parent company of KFC, Pizza Hut, and Taco Bell, announced the launch of its annual World Hunger Relief effort with the “Pass The Red Cup” challenge featuring Grammy Award winner Christina Aguilera.
Paying homage toKFC’s humble beginnings in Corbin, Kentucky—where fried chicken pioneer Colonel Sanders first cooked for hungry travelers at his service station—KFC and the Colonel went back to their roots this week to celebrate the brand’s new $5 Fill-Up meals, presenting consumers with a bit of nostalgia for when you could get a hot meal and fill up your car for just $5.
KFC Canada is keeping things Fresh with the announcement that its new urban fast-casual concept, first piloted in December 2013 as KFC Select, is expanding.
“KFC Fresh began as Canada’s incubator for signature innovation, so we’re delighted to announce that we’re expanding and evolving the concept with a new location at the Stockyards mall in Toronto and an expanded menu,” says Nicolas Burquier, general manager of KFC Canada.
Grab-and-go items, once a staple of nontraditional spaces like college campuses and airports, have gone mainstream.
Today, operations ranging from convenience stores to standalone quick-service restaurants are adding prepackaged items like fresh carrots with ranch dip, pre-made chicken wraps, or yogurt parfaits. And they’re doing so for a good reason: Every day, 28 million Americans eat a grab-and-go snack, according to data from consumer market research firm The NPD Group.