KFC

Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more than 70 percent of restaurant guests will not try a new menu item.

Analysts believe that percentage could be even higher for the quick-...

KFC is tuning into the needs of its consumers, new and old. The brand’s latest marketing campaign and product launch reflect a fusion of changing industry demands and decades-old tradition.

“#HowDoYouKFC is really a movement,” says Rick Maynard, senior manager of public...

December 2013

My year-end top brand stories recap was well received last year, and I decided to do it again. I’ll break from my usual Q&A format to recap this year’s most important brand developments in fast food.

KFC’s Festive Feast is back this holiday season, giving busy families an easy dinner solution. Now through December 29, guests can enjoy an eight-piece meal accompanied by a dozen chocolate chip cookies, baked in restaurants.

November 2013

For some brands, losing the long-held title of No. 1 limited-service chicken chain would feel defeating. But when KFC gave up its leading role this year to fellow quick serve Chick-fil-A, it wasted no time in getting back on its feet by introducing Original Recipe Boneless Chicken—a...

November 2013

With everything from marketing and branding to menu development and promotions capturing the attention of quick-service brands and operators, it often seems like packaging doesn’t get its due. But as consumers become more sophisticated and discerning about where they spend their time and...

Colonel Harland Sanders' commitment to helping others was legendary for the KFC brand. That’s why KFC started its Recipe for Hope program, which raises awareness, volunteerism, and funds for hunger relief. Through November 10, customers have an opportunity to donate $1 at KFC...

Life has never been more hectic, and today’s on-the-go consumers are hungry for a better way to snack. Today, KFC officially upgraded its snacking opportunities. Featuring a handy (and patented) container that fits in a vehicle cup holder, KFC’s Go Cup includes a choice of the brand...

Millward Brown has announced the 20 most powerful brands in China, a list dominated by U.S. brands and led by KFC. Thirteen brands on the list were American with two each from Germany and France and one from Italy. Samsung was the only Asian brand to make the list, and...

Last summer, KFC changed the game for bite-sized chicken with its successful introduction of Original Recipe Bites. Barely a year later, the brand is turning up the heat with the launch of Hot Shot Bites, 100 percent whole white breast meat bites, seasoned in a hot and...

June 2013

In February, Taco Bell made the long-awaited announcement that it would soon launch the Cool Ranch Doritos Locos Taco, a follow-up to 2012’s fanfare-inducing and record-shattering Doritos Locos Taco.

But it didn’t break the news through a press release or company statement....

Summer is the season of blockbusters, so it’s only fitting that KFC Canada is brings its hot and spicy Zinger Double Down sandwich back to Canada for a sequel performance on June 10, 2013.

 

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In late March, KFC launched the Li’l Playground Makeover Facebook Contest and invited fans to enter to win makeovers for their local community playgrounds. Now, the winning playgrounds are on their way to getting some TLC, courtesy of KFC. The contest was launched in conjunction with the...

Henny Penny Corporation, a leading designer and manufacturer of foodservice equipment, has been named Equipment Supplier of the Year for 2012 by KFC. This is the third consecutive year that Henny Penny has earned this honor from the quick-serve giant, in recognition of the company’s...

When nearly four in five servings of fried chicken in the U.S. are served “off the bone” – strips, bites, and filets – what’s the most famous fried chicken restaurant in the world to do? For KFC, the answer was simple: Get rid of the bones.

This March, KFC introduces a meal that is sized just for its Li’ttlest fans: KFC’s Li’l Bucket Kids Meals. Packaged in a kid-friendly version of KFC’s iconic bucket, the Li’l Bucket Kids Meals come complete with a Kentucky Grilled Chicken drumstick, green beans, a...

KFC South Africa launched the iconic Double Down, the first all-meat burger with no roll. This launch follows the product’s introduction in other global markets, including North America, Asia, and Australia.

The Double Down “man-meal” will be available in all of KFC...

KFC is pairing its modern, grown-up Bites with a classic grown-up sauce to create the Original Recipe Bites with Dipping Gravy.

“When we introduced Original Recipe Bites last year, KFC set the standard for what bite-sized chicken should be,” says Jason Marker, chief marketing...

Dale Holden, senior vice president of Unified Foodservice Purchasing Co-op (UFPC), announced that UFPC Contractor Connection, a value-added services program for restaurant owners since 2009, will be renamed UFPC Facilities Connection.

UFPC Contractor Connection, a construction products...