KFC turned to moms for an online survey on consumer preference for family meals conducted with the help of Wakefield Research. Of the 1,000 respondents, all of whom had children under the age of 17 living in the household, 34 percent pegged the chicken chain as their go-to quick-serve brand for family dining.
It’s the meal that inspired the signature routine for one of America’s most famous comedians. (You’re welcome, Patton Oswalt.) The dish was described by a national food writer as “the kitchen sink of KFC goodies, a little of a lot of things, all smushed together in a big, action-packed ‘portable’ bowl.’”
Punchh will implement its mobile CRM suite throughout QSR International’s enterprise. The 145-unit, multi-brand master franchisor operates restaurants in 15 countries throughout Latin America and the Caribbean.
Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more than 70 percent of restaurant guests will not try a new menu item.
Analysts believe that percentage could be even higher for the quick-service industry.
KFC is tuning into the needs of its consumers, new and old. The brand’s latest marketing campaign and product launch reflect a fusion of changing industry demands and decades-old tradition.
“#HowDoYouKFC is really a movement,” says Rick Maynard, senior manager of public relations, about the chicken chain’s campaign. “It’s about the brand’s evolution and making it more relevant for consumers today.”
My year-end top brand stories recap was well received last year, and I decided to do it again. I’ll break from my usual Q&A format to recap this year’s most important brand developments in fast food.
KFC’s Festive Feast is back this holiday season, giving busy families an easy dinner solution. Now through December 29, guests can enjoy an eight-piece meal accompanied by a dozen chocolate chip cookies, baked in restaurants.
For some brands, losing the long-held title of No. 1 limited-service chicken chain would feel defeating. But when KFC gave up its leading role this year to fellow quick serve Chick-fil-A, it wasted no time in getting back on its feet by introducing Original Recipe Boneless Chicken—a platform it hopes to make the brand’s biggest focus over the next few years—and, perhaps most noteworthy, by unleashing KFC eleven.
With everything from marketing and branding to menu development and promotions capturing the attention of quick-service brands and operators, it often seems like packaging doesn’t get its due. But as consumers become more sophisticated and discerning about where they spend their time and money, brands are discovering that packaging has the potential to be the differentiator that captures share of stomach.
Colonel Harland Sanders' commitment to helping others was legendary for the KFC brand. That’s why KFC started its Recipe for Hope program, which raises awareness, volunteerism, and funds for hunger relief. Through November 10, customers have an opportunity to donate $1 at KFC restaurants across the country to support the World Food Programme, the world’s largest humanitarian agency fighting hunger. Last year alone, WFP reached more than 97 million people in 80 countries with food assistance.