KFC

All Aboard the Fast-Casual Bandwagon

Taco Bell the latest quick serve to add a fast-casual sister brand.

Quick service brands open new upscale concepts to compete with fast casual.
Taco Bell's new U.S. Taco Co. brand mixes a more comfortable store environment with premium menu options to compete for fast-casual customers. Taco Bell

Fast casual has dominated foodservice success stories in recent years, with the category sporting an 11 percent sales hike in 2013, according to Technomic. That success has inspired several traditional quick-service brands to jump on the fast-casual bandwagon with wholly new sister brands, the latest example being Taco Bell with its new U.S. Taco Co. and Urban Taproom brand.

With its edgy “Day of the Dead” theming and upscale fusion menu items, U.S. Taco Co. aims to stand out from both Taco Bell as well as other fast-casual operators.

KFC Turns to Moms for Survey on Family Mealtime

KFC turned to moms for an online survey on consumer preference for family meals conducted with the help of Wakefield Research. Of the 1,000 respondents, all of whom had children under the age of 17 living in the household, 34 percent pegged the chicken chain as their go-to quick-serve brand for family dining.

KFC Debates: Should Foods Touch or Not?

It’s the meal that inspired the signature routine for one of America’s most famous comedians. (You’re welcome, Patton Oswalt.) The dish was described by a national food writer as “the kitchen sink of KFC goodies, a little of a lot of things, all smushed together in a big, action-packed ‘portable’ bowl.’”

 

NPD: Consumer Habits Shouldn’t Stop Brand Innovation

Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more than 70 percent of restaurant guests will not try a new menu item.

Analysts believe that percentage could be even higher for the quick-service industry.

KFC Wants to Know: #HowDoYouKFC?

KFC is tuning into the needs of its consumers, new and old. The brand’s latest marketing campaign and product launch reflect a fusion of changing industry demands and decades-old tradition.

“#HowDoYouKFC is really a movement,” says Rick Maynard, senior manager of public relations, about the chicken chain’s campaign. “It’s about the brand’s evolution and making it more relevant for consumers today.”

Poultry Goes Premium

For some brands, losing the long-held title of No. 1 limited-service chicken chain would feel defeating. But when KFC gave up its leading role this year to fellow quick serve Chick-fil-A, it wasted no time in getting back on its feet by introducing Original Recipe Boneless Chicken—a platform it hopes to make the brand’s biggest focus over the next few years—and, perhaps most noteworthy, by unleashing KFC eleven.

Wrapped Up

The winners of the 2013 QSR/FPI Foodservice Packaging Awards.

With everything from marketing and branding to menu development and promotions capturing the attention of quick-service brands and operators, it often seems like packaging doesn’t get its due. But as consumers become more sophisticated and discerning about where they spend their time and money, brands are discovering that packaging has the potential to be the differentiator that captures share of stomach.

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