KFC

NPD: Consumer Habits Shouldn’t Stop Brand Innovation

Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more than 70 percent of restaurant guests will not try a new menu item.

Analysts believe that percentage could be even higher for the quick-service industry.

KFC Wants to Know: #HowDoYouKFC?

KFC is tuning into the needs of its consumers, new and old. The brand’s latest marketing campaign and product launch reflect a fusion of changing industry demands and decades-old tradition.

“#HowDoYouKFC is really a movement,” says Rick Maynard, senior manager of public relations, about the chicken chain’s campaign. “It’s about the brand’s evolution and making it more relevant for consumers today.”

Poultry Goes Premium

For some brands, losing the long-held title of No. 1 limited-service chicken chain would feel defeating. But when KFC gave up its leading role this year to fellow quick serve Chick-fil-A, it wasted no time in getting back on its feet by introducing Original Recipe Boneless Chicken—a platform it hopes to make the brand’s biggest focus over the next few years—and, perhaps most noteworthy, by unleashing KFC eleven.

Wrapped Up

The winners of the 2013 QSR/FPI Foodservice Packaging Awards.

With everything from marketing and branding to menu development and promotions capturing the attention of quick-service brands and operators, it often seems like packaging doesn’t get its due. But as consumers become more sophisticated and discerning about where they spend their time and money, brands are discovering that packaging has the potential to be the differentiator that captures share of stomach.

KFC Honors the Colonel with Charity Auction

Historian Barry Bernson and KFC employee Trevor Park, right, looking at a rare, 50-year-old Colonel Sanders weathervane which once stood atop a KFC restaurant. Photo credit: Business Wire

Colonel Harland Sanders' commitment to helping others was legendary for the KFC brand. That’s why KFC started its Recipe for Hope program, which raises awareness, volunteerism, and funds for hunger relief. Through November 10, customers have an opportunity to donate $1 at KFC restaurants across the country to support the World Food Programme, the world’s largest humanitarian agency fighting hunger. Last year alone, WFP reached more than 97 million people in 80 countries with food assistance.

KFC Ups Commitment to Snacking with Go Cup

Life has never been more hectic, and today’s on-the-go consumers are hungry for a better way to snack. Today, KFC officially upgraded its snacking opportunities. Featuring a handy (and patented) container that fits in a vehicle cup holder, KFC’s Go Cup includes a choice of the brand’s signature chicken along with Seasoned Potato Wedges for just $2.49 plus tax.

Customers can choose any of these options to customize their Go Cups: a piece of Original Recipe Boneless chicken, a Chicken Little sandwich, two Extra Crispy Tenders, three Hot Wings, or four Original Recipe Bites.

KFC Among U.S. Brands that Dominate Chinese Market

Millward Brown has announced the 20 most powerful brands in China, a list dominated by U.S. brands and led by KFC. Thirteen brands on the list were American with two each from Germany and France and one from Italy. Samsung was the only Asian brand to make the list, and 11 of the 20 brands are also among the BrandZ Top100 Most Valuable Global Brands.

 

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